Studying all those years ago, we were taught that in a nutshell, Yield Management is selling the right product, to the right customer, at the right time, for the right price. Over time Yield Management has evolved from being a revenue maximisation tool into a calculated decision making tool used by senior management. In this book the authors explore this metamorphosis whereby Yield Management became Revenue Management, and is now universally recognised as an intelligence tool which plays an increasingly more strategic role within the hospitality and tourism industry. Legohérel, Poutier and Fyall’s book examines the role of Revenue Management within the commercial environment. This book takes the concept of Revenue Management and makes it more accessible not just to hospitality and tourism professionals but to students and educationalists. The authors have written the book in a very thought-provoking way through their narrative and use of relevant industrial case studies.
|Number of pages||3|
|Publication status||Published - 22 Nov 2013|
- Revenue Management
- Yield Management
McKenna, R. (2013, Nov 22). Book Review: Revenue Management for Hospitality and TourismEdited by Patrick Legohérel, Elisabeth Poutier & Alan Fyall, Goodfellow Publishers Ltd, Woodeaton, Oxford, 2013, 255pp, ISBN 978-1-908999-49-8Robert McKenna, Ulster University Business School, Department of Hospitality and Tourism. Macmillan Publishers.