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Research output: Contribution to journalComment/debatepeer-review

1 Citation (Scopus)
41 Downloads (Pure)
Original languageEnglish
Pages (from-to)287-294
Number of pages8
JournalMarketing Theory
Volume21
Issue number2
Early online date19 Mar 2021
DOIs
Publication statusPublished (in print/issue) - 1 Jun 2021

Keywords

  • Marketing
  • Commentaries

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