Boo!

Research output: Contribution to journal › Comment/debate › peer-review

3 Citations (Scopus)

133 Downloads (Pure)

Keywords

@article{a0d92248c0e54646a856b69870ce5596,

title = "Boo!",

keywords = "Marketing, Commentaries",

author = "Stephen Brown",

year = "2021",

month = jun,

day = "1",

doi = "10.1177/14705931211001540",

language = "English",

volume = "21",

pages = "287--294",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications",

number = "2",

}