Most cultural organisations do not exploit fully the potential of data to strengthen both their presence as an important community asset but,more crucially, their significance as creators of both economic and social capital. The following analysis aims to show how the examination and utilisation of museums-based visitor data can be used to make important policy and strategy decisions grounded in ‘Data Driven Decision-Making’ (DDD).
|Title of host publication||Museums: Citizens and Sustainable Solutions|
|Publisher||Agency for Culture and Palaces|
|Number of pages||13|
|Publication status||Published (in print/issue) - 8 Feb 2015|
- thick data
- big data