Believably immersive VR experiences within the mining industry

Justin Magee, Terry Quigley, Peter McGroarty, Peter Craven, Kevin Vallelly

Research output: Non-textual formDigital or Visual Products

Abstract

CDE Global, the world's number one wet processing equipment company for sand and aggregates, mining, C&D waste recycling and industrial sands. Ulster University secured a 20-month Knowledge Transfer Partnership (KTP) with CDE Global (£89.9K) to embed design-led methodologies, digital content workflows and VR/AR technologies into traditional heavy engineering industry. Communicating and experiencing such products is costly, time demanding and logistically complex, hitherto, only achievable through real life demonstrations. Believable immersive and empathic experiences are now possible digitally. Full scale precision digital models of several products were developed using bespoke photorealistic digital texture maps, accurate animated machine functions, soft objects and fluidics and particles systems for dusty environements. Digital content was developed using 3DSMAX (Autodesk), Z-Brush (Pixologic), RealFlow, Photoshop (Adobe), Substance Painter (Allegorithmic), and the Unreal4 games engine controlled by the HTV Vive enabling physical interaction with the M5500 product. This research captures customer empathy earlier and reduces the need for machinery exhibit at trade shows, expediting sales. The digital content (including AR/VR prototypes) has been exhibited internationally for example, Virtual Systems and Multimedia (VSMM2017), 3-5th November 2017, Belfast: AGG1 Aggregates Academy & Expo (2016), 22nd -24th March, Nashville, USA; BAUMA (2016) 11th-17th April, Munich, Germany; Hillhead (2016) 28-30th June, England; ConExpo (2017) 7-11 March, Las Vegas, USA. This KTP was assessed nationally, by Innovate UK, achieving the highest grade of ‘Outstanding’ and received a Certificate of Excellence Award (14th March 2017). It was selected by Invest NI to promote KTP’s, 'Their business in your hands', and for the Digital DNA 2017 showcase ‘Collaborate to Innovate – Harnessing the Knowledge from Universities and Colleges to Transform your Business Through KTP’. It was awarded the Ulster University Knowledge Exchange Impact award (2017). This research partially contributed to impact, improving competitive advantage across eight global sales regions, with sales increasing from £21.1M to £46.3M over this past two years.
LanguageEnglish
Publication statusPublished - 7 Mar 2017

Fingerprint

Mineral industry
Sales
Industry
Sand
Fluidics
Brushes
Machinery
Recycling
DNA
Demonstrations
Textures
Lead
Mathematical transformations
Engines
Processing

Keywords

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • 3D visualisation
  • Digital Modelling

Cite this

Magee, J. (Author), Quigley, T. (Author), McGroarty, P. (Author), Craven, P. (Author), & Vallelly, K. (Author). (2017). Believably immersive VR experiences within the mining industry. Digital or Visual Products
Magee, Justin (Author) ; Quigley, Terry (Author) ; McGroarty, Peter (Author) ; Craven, Peter (Author) ; Vallelly, Kevin (Author). / Believably immersive VR experiences within the mining industry. [Digital or Visual Products].
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title = "Believably immersive VR experiences within the mining industry",
abstract = "CDE Global, the world's number one wet processing equipment company for sand and aggregates, mining, C&D waste recycling and industrial sands. Ulster University secured a 20-month Knowledge Transfer Partnership (KTP) with CDE Global (£89.9K) to embed design-led methodologies, digital content workflows and VR/AR technologies into traditional heavy engineering industry. Communicating and experiencing such products is costly, time demanding and logistically complex, hitherto, only achievable through real life demonstrations. Believable immersive and empathic experiences are now possible digitally. Full scale precision digital models of several products were developed using bespoke photorealistic digital texture maps, accurate animated machine functions, soft objects and fluidics and particles systems for dusty environements. Digital content was developed using 3DSMAX (Autodesk), Z-Brush (Pixologic), RealFlow, Photoshop (Adobe), Substance Painter (Allegorithmic), and the Unreal4 games engine controlled by the HTV Vive enabling physical interaction with the M5500 product. This research captures customer empathy earlier and reduces the need for machinery exhibit at trade shows, expediting sales. The digital content (including AR/VR prototypes) has been exhibited internationally for example, Virtual Systems and Multimedia (VSMM2017), 3-5th November 2017, Belfast: AGG1 Aggregates Academy & Expo (2016), 22nd -24th March, Nashville, USA; BAUMA (2016) 11th-17th April, Munich, Germany; Hillhead (2016) 28-30th June, England; ConExpo (2017) 7-11 March, Las Vegas, USA. This KTP was assessed nationally, by Innovate UK, achieving the highest grade of ‘Outstanding’ and received a Certificate of Excellence Award (14th March 2017). It was selected by Invest NI to promote KTP’s, 'Their business in your hands', and for the Digital DNA 2017 showcase ‘Collaborate to Innovate – Harnessing the Knowledge from Universities and Colleges to Transform your Business Through KTP’. It was awarded the Ulster University Knowledge Exchange Impact award (2017). This research partially contributed to impact, improving competitive advantage across eight global sales regions, with sales increasing from £21.1M to £46.3M over this past two years.",
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Magee, J, Quigley, T, McGroarty, P, Craven, P & Vallelly, K, Believably immersive VR experiences within the mining industry, 2017, Digital or Visual Products.
Believably immersive VR experiences within the mining industry. Magee, Justin (Author); Quigley, Terry (Author); McGroarty, Peter (Author); Craven, Peter (Author); Vallelly, Kevin (Author). 2017.

Research output: Non-textual formDigital or Visual Products

TY - ADVS

T1 - Believably immersive VR experiences within the mining industry

AU - Magee, Justin

AU - Quigley, Terry

AU - McGroarty, Peter

AU - Craven, Peter

AU - Vallelly, Kevin

N1 - Outputmediatype: Virtual reality software

PY - 2017/3/7

Y1 - 2017/3/7

N2 - CDE Global, the world's number one wet processing equipment company for sand and aggregates, mining, C&D waste recycling and industrial sands. Ulster University secured a 20-month Knowledge Transfer Partnership (KTP) with CDE Global (£89.9K) to embed design-led methodologies, digital content workflows and VR/AR technologies into traditional heavy engineering industry. Communicating and experiencing such products is costly, time demanding and logistically complex, hitherto, only achievable through real life demonstrations. Believable immersive and empathic experiences are now possible digitally. Full scale precision digital models of several products were developed using bespoke photorealistic digital texture maps, accurate animated machine functions, soft objects and fluidics and particles systems for dusty environements. Digital content was developed using 3DSMAX (Autodesk), Z-Brush (Pixologic), RealFlow, Photoshop (Adobe), Substance Painter (Allegorithmic), and the Unreal4 games engine controlled by the HTV Vive enabling physical interaction with the M5500 product. This research captures customer empathy earlier and reduces the need for machinery exhibit at trade shows, expediting sales. The digital content (including AR/VR prototypes) has been exhibited internationally for example, Virtual Systems and Multimedia (VSMM2017), 3-5th November 2017, Belfast: AGG1 Aggregates Academy & Expo (2016), 22nd -24th March, Nashville, USA; BAUMA (2016) 11th-17th April, Munich, Germany; Hillhead (2016) 28-30th June, England; ConExpo (2017) 7-11 March, Las Vegas, USA. This KTP was assessed nationally, by Innovate UK, achieving the highest grade of ‘Outstanding’ and received a Certificate of Excellence Award (14th March 2017). It was selected by Invest NI to promote KTP’s, 'Their business in your hands', and for the Digital DNA 2017 showcase ‘Collaborate to Innovate – Harnessing the Knowledge from Universities and Colleges to Transform your Business Through KTP’. It was awarded the Ulster University Knowledge Exchange Impact award (2017). This research partially contributed to impact, improving competitive advantage across eight global sales regions, with sales increasing from £21.1M to £46.3M over this past two years.

AB - CDE Global, the world's number one wet processing equipment company for sand and aggregates, mining, C&D waste recycling and industrial sands. Ulster University secured a 20-month Knowledge Transfer Partnership (KTP) with CDE Global (£89.9K) to embed design-led methodologies, digital content workflows and VR/AR technologies into traditional heavy engineering industry. Communicating and experiencing such products is costly, time demanding and logistically complex, hitherto, only achievable through real life demonstrations. Believable immersive and empathic experiences are now possible digitally. Full scale precision digital models of several products were developed using bespoke photorealistic digital texture maps, accurate animated machine functions, soft objects and fluidics and particles systems for dusty environements. Digital content was developed using 3DSMAX (Autodesk), Z-Brush (Pixologic), RealFlow, Photoshop (Adobe), Substance Painter (Allegorithmic), and the Unreal4 games engine controlled by the HTV Vive enabling physical interaction with the M5500 product. This research captures customer empathy earlier and reduces the need for machinery exhibit at trade shows, expediting sales. The digital content (including AR/VR prototypes) has been exhibited internationally for example, Virtual Systems and Multimedia (VSMM2017), 3-5th November 2017, Belfast: AGG1 Aggregates Academy & Expo (2016), 22nd -24th March, Nashville, USA; BAUMA (2016) 11th-17th April, Munich, Germany; Hillhead (2016) 28-30th June, England; ConExpo (2017) 7-11 March, Las Vegas, USA. This KTP was assessed nationally, by Innovate UK, achieving the highest grade of ‘Outstanding’ and received a Certificate of Excellence Award (14th March 2017). It was selected by Invest NI to promote KTP’s, 'Their business in your hands', and for the Digital DNA 2017 showcase ‘Collaborate to Innovate – Harnessing the Knowledge from Universities and Colleges to Transform your Business Through KTP’. It was awarded the Ulster University Knowledge Exchange Impact award (2017). This research partially contributed to impact, improving competitive advantage across eight global sales regions, with sales increasing from £21.1M to £46.3M over this past two years.

KW - Augmented Reality (AR)

KW - Virtual Reality (VR)

KW - 3D visualisation

KW - Digital Modelling

UR - https://www.absoluteexhibits.com/showtime/client-spotlight-conexpo-conagg-2017/

UR - https://ktpjobsni.com/company-stories/

UR - https://www.cdeglobal.com/events/wasteexpo-2017

UR - https://www.hillhead.com/exhibitors/cde-global-ltd?&azletter=C&searchgroup=libraryentry-exhibitors

UR - http://connect.catalyst-inc.org/events/ux-design-the-importance-of-human-centric-thinking-frameworks-workshop

UR - https://www.cdeglobal.com/events/2%C3%A8mes-rencontres-des-mines-et-carri%C3%A8res-%C3%A0-tunis

UR - https://www.absoluteexhibits.com/showtime/client-spotlight-conexpo-conagg-2017/

UR - https://youtu.be/pDkfSDsnv2o

UR - https://www.irishtimes.com/business/innovation/an-immersive-tour-of-the-virtual-machine-1.2967944

UR - http://vsmm.org/wp-content/uploads/2017/09/VSMM_UlsterUniversity_Belfast2017_LoRes.pdf

M3 - Digital or Visual Products

ER -

Magee J (Author), Quigley T (Author), McGroarty P (Author), Craven P (Author), Vallelly K (Author). Believably immersive VR experiences within the mining industry 2017.