Activities per year
This multicomponent, industry collaborative research includes digital content, exhibitions and confidential/research reports. CDE Global are the world's number one wet processing equipment company for sand and aggregates, mining, C&D waste recycling and industrial sands. The aim was to embed design-led methodologies, digital content workflows and VR/AR technologies into traditional heavy engineering industry, achieving believable immersion. Underpinned by user-empathy, immersive perceptions, and interaction principles. Their machines range in size from that of a van to a house, with modular structures being much larger. The cost and logistics of physical installation at international expos is substantial and sometimes non-viable. An extensive photo-realistic 3D digital library of full-scale machines was produced, each with accurate form and realistic machine-behaviour, by reverse engineering machine data such as FEA analysis. Iterative user testing and co-creation, indicative of the animation and games industry were imbedded in company workflows. Full scale, precision digital models of several products were developed using bespoke photorealistic digital texture maps, accurate animated machine functions, soft objects with fluidics and particle systems for dusty environments. VR content was selected because of its suitability for scale, reach and interaction (Aromaa & Väänänen 2016) and developments in graphics processing now applicable for digital realism. This research achieved customer empathy earlier and reduced the need for physical exhibition of machinery at trade shows, expediting sales. It has positive sustainability implications, contributing to the European Sustainable Consumption and Production Policies which is an action meeting EU Global Goal 12.1 (European Commission, 2017). The research was developed through a 20-month Knowledge Transfer Partnership (GBP89,333), graded ‘outstanding’ by Innovate UK. It is a national case study (NCUB, 2018) and THELMA finalist (2018). It directly informed a work package for the AHRC Creative Industries Cluster, Future Screens NI (GBP5,625,772) and unlocked GBP39,959 COVID recovery funding to begin sectoral transformation.
|Publication status||Published (in print/issue) - 7 Mar 2017|
- Augmented Reality (AR)
- Virtual Reality (VR)
- 3D visualisation
- Digital Modelling
FingerprintDive into the research topics of 'Believably immersive VR experiences within the mining industry'. Together they form a unique fingerprint.
Presentation to CBI Innovation - Business Insight Conference: Driving a Culture of Innovation
Terry Quigley (Speaker) & Justin Magee (Speaker)27 Jun 2018
Activity: Talk or presentation › Oral presentationFile
Design Week Fringe Event: UX Design - the Importance of Human-Centric Thinking
Justin Magee (Speaker)10 Nov 2017
Activity: Talk or presentation › Invited talkFile
State of the Relationship Report 2018: Growing Collaboration: State, Shape, Sustain: Section 4. Shape of the Relationship- Driving Solutions: Immersive Virtual Reality (VR) in the mining industryMagee, J., Quigley, T., McGroarty, P. & Cowan, S. (ed.), 26 Jun 2018, 1 p. London : National Centre for Universities and Business.
Research output: Other contributionOpen Access
Believably immersive VR/AR experiences within the mining industry: Mini-Expo DemosMagee, J., Quigley, T. & McGroarty, P., 3 Nov 2017, p. 4.
Research output: Contribution to conference › AbstractFile
KTP Partnership KTP009750 Final ReportMagee, J., Quigley, T., McGroarty, P. & Vallelly, K., 12 Jan 2017, 26 p.
Research output: Book/Report › Other report
Innovate UK: CDE Global KTP Graded 'Outstanding' - Certificate of Excellence
Magee, Justin (Recipient) & Quigley, Terry (Recipient), 14 Mar 2017
Prize: Other distinctionFile
Research Impact Excellence Awards 2017: Knowledge Exchange Impact Excellence Winner
Magee, Justin (Recipient) & Quigley, Terry (Recipient), 11 May 2017
Times Higher Education Leadership & Management Awards 2018: Finalist for Knowledge Exchange / Transfer Initiative of the Year
Magee, Justin (Recipient) & Quigley, Terry (Recipient), 21 Jun 2018