Assessing the Tourist Appeal of a North African Destination: An Analysis of Destination Image and its Effect on Recommendations and Revisit Intentions: Tourist Appeal of a North African Destination

Sofiane Laradi, Hafiz Mudassir Rehman, Amina Elfekair, Rekha Shewakramani, Syed Muhammad Abbas Shah

Research output: Contribution to journalArticlepeer-review

Abstract

Algeria is actively enhancing its destination image for sustainable tourism through the “Tourism Development Plan: Horizons 2030,” aiming to boost its allure as a tourist destination. However, recent literature lacks an exploration of specific attributes’ impact on visitors’ behavior. A recent study on 338 Libyan visitors, utilizing Structural Equation Modeling (SEM), revealed that both cognitive and affective image aspects positively impact intentions to recommend and revisit, with the affective aspect exerting a stronger influence. Policymakers should prioritize promoting natural beauty and historical landmarks while enhancing local amenities to broaden Algeria’s appeal and attract more visitors. This comprehensive approach is essential for bolstering the country’s tourism sector in line with its development goals.
Original languageEnglish
Pages (from-to)1-29
Number of pages29
JournalInternational Journal of Hospitality & Tourism Administration
DOIs
Publication statusPublished (in print/issue) - 13 Apr 2024

Bibliographical note

Publisher Copyright:
© 2024 Taylor & Francis Group, LLC.

Keywords

  • Destination image attributes
  • Algeria
  • intention to recommend
  • intention to revisit
  • affective destination image
  • cognitive destination image

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