Art for art’s sake? A critique of the instrumentalist turn in the teaching of media and communications in UK universities

Phil Ramsey, Andrew White

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    This paper charts the turn in the UK New Labour government’s (1997-2010) creative industries policy from an early focus on encouraging wider access to the arts to an increasingly instrumentalist emphasis on self-funding and the generation of wealth from intellectual property. The paper demonstrates the effect of this policy primarily through the case of the teaching of media and communications in UK universities. Focusing on the Skillset Media Academy Network (SMAN), the authors ask whether this is both the best approach to teaching media and communications in UK universities and appropriate that many of these courses appear to be solely geared towards preparing graduates for jobs in the creative industries.
    LanguageEnglish
    Pages78-96
    JournalInternational Journal of Cultural Policy
    Volume21
    Issue number1
    Early online date15 Jan 2014
    DOIs
    Publication statusPublished - Jan 2015

    Fingerprint

    cultural economy
    communications
    art
    university
    Teaching
    New Labour
    intellectual property
    academy
    funding
    graduate

    Keywords

    • creative industries
    • neo-liberalism
    • cultural policy
    • higher education
    • vocational education
    • arts and humanities.

    Cite this

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    abstract = "This paper charts the turn in the UK New Labour government’s (1997-2010) creative industries policy from an early focus on encouraging wider access to the arts to an increasingly instrumentalist emphasis on self-funding and the generation of wealth from intellectual property. The paper demonstrates the effect of this policy primarily through the case of the teaching of media and communications in UK universities. Focusing on the Skillset Media Academy Network (SMAN), the authors ask whether this is both the best approach to teaching media and communications in UK universities and appropriate that many of these courses appear to be solely geared towards preparing graduates for jobs in the creative industries.",
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