Are all signals created equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers

H Li; Yulin Fang; Y Wang; KH Lim; L Liang

doi:10.1108/ITP-11-2014-0265

Are all signals created equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers

H Li
, Yulin Fang
, Y Wang
, KH Lim
, L Liang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	699-723
Journal	Information Technology and People
Volume	28
Issue number	3
DOIs	https://doi.org/10.1108/ITP-11-2014-0265
Publication status	Accepted - 27 Apr 2015

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

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10.1108/ITP-11-2014-0265

Cite this

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title = "Are all signals created equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers",

author = "H Li and Yulin Fang and Y Wang and KH Lim and L Liang",

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AU - Li, H

AU - Fang, Yulin

AU - Wang, Y

AU - Lim, KH

AU - Liang, L

PY - 2015/4/27

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UR - https://pure.ulster.ac.uk/en/publications/are-all-signals-created-equal-investigating-the-differential-effe

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JF - Information Technology and People

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ER -

Are all signals created equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers

UN SDGs

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