Applying an ecological model to social marketing communications

Sally Dibb, Carrigan Marylyn, Andrew Lindridge, Susan MacAskill, Wendy Gnich, Douglas Eadie, Ingrid Holme

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)
Original languageEnglish
Pages (from-to)1399-1420
JournalEuropean Journal of Marketing
Volume47
Issue number9
Publication statusPublished (in print/issue) - 2013

Keywords

  • Social Marketing

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