| Original language | English |
|---|---|
| Pages (from-to) | 1399-1420 |
| Journal | European Journal of Marketing |
| Volume | 47 |
| Issue number | 9 |
| Publication status | Published (in print/issue) - 2013 |
Keywords
- Social Marketing
Sally Dibb, Carrigan Marylyn, Andrew Lindridge, Susan MacAskill, Wendy Gnich, Douglas Eadie, Ingrid Holme
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 1399-1420 |
| Journal | European Journal of Marketing |
| Volume | 47 |
| Issue number | 9 |
| Publication status | Published (in print/issue) - 2013 |