Applying an ecological model to social marketing communications

Sally Dibb, Carrigan Marylyn, Andrew Lindridge, Susan MacAskill, Wendy Gnich, Douglas Eadie, Ingrid Holme

    Research output: Contribution to journalArticlepeer-review

    22 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1399-1420
    JournalEuropean Journal of Marketing
    Volume47
    Issue number9
    Publication statusPublished (in print/issue) - 2013

    Keywords

    • Social Marketing

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