Applying an ecological model to social marketing communications

Sally Dibb, Carrigan Marylyn, Andrew Lindridge, Susan MacAskill, Wendy Gnich, Douglas Eadie, Ingrid Holme

    Research output: Contribution to journalArticle

    16 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1399-1420
    JournalEuropean Journal of Marketing
    Volume47
    Issue number9
    Publication statusPublished - 2013

    Keywords

    • Social Marketing

    Cite this

    Dibb, S., Marylyn, C., Lindridge, A., MacAskill, S., Gnich, W., Eadie, D., & Holme, I. (2013). Applying an ecological model to social marketing communications. European Journal of Marketing, 47(9), 1399-1420.