Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies

Research output: Contribution to journalArticle

7 Citations (Scopus)
LanguageEnglish
Pages241
JournalJournal of Medical Marketing
Volume8
Issue number3
DOIs
Publication statusPublished - 2008

Cite this

@article{c297e67de4674e50bf72502cafcb4136,
title = "Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies",
author = "A Brown and BJ Meenan and D Dixon and T Young and M Brennan",
year = "2008",
doi = "10.1057/jmm.2008.7",
language = "English",
volume = "8",
pages = "241",
number = "3",

}

TY - JOUR

T1 - Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies

AU - Brown, A

AU - Meenan, BJ

AU - Dixon, D

AU - Young, T

AU - Brennan, M

PY - 2008

Y1 - 2008

U2 - 10.1057/jmm.2008.7

DO - 10.1057/jmm.2008.7

M3 - Article

VL - 8

SP - 241

IS - 3

ER -