Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	241
Journal	Journal of Medical Marketing
Volume	8
Issue number	3
DOIs	https://doi.org/10.1057/jmm.2008.7
Publication status	Published (in print/issue) - 2008

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@article{c297e67de4674e50bf72502cafcb4136,

title = "Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies",

author = "A Brown and BJ Meenan and D Dixon and T Young and M Brennan",

year = "2008",

doi = "10.1057/jmm.2008.7",

language = "English",

volume = "8",

pages = "241",

journal = "Journal of Medical Marketing",

issn = "1745-7904",

publisher = "Palgrave Macmillan",

number = "3",

}

TY - JOUR

T1 - Application of the Experience Curve to price trends in medical devices: Implications for product development and marketing strategies

AU - Brown, A

AU - Meenan, BJ

AU - Dixon, D

AU - Young, T

AU - Brennan, M

PY - 2008

Y1 - 2008

U2 - 10.1057/jmm.2008.7

DO - 10.1057/jmm.2008.7

M3 - Article

SN - 1745-7904

VL - 8

SP - 241

JO - Journal of Medical Marketing

JF - Journal of Medical Marketing

IS - 3

ER -