Application of projective techniques in an e-business research context: A response to'Projective techniques in market research - Valueless subjectivity or insightful reality?'

E. Ramsey, P. Ibbotson, P. McCole

Research output: Contribution to journal › Article › peer-review

28 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Application of projective techniques in an e-business research context: A response to'Projective techniques in market research - Valueless subjectivity or insightful reality?''. Together they form a unique fingerprint.

Social Sciences

Computer Science

Economics, Econometrics and Finance