Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'

Elaine Ramsey, Patrick Ibbotson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)551-573
JournalInternational Journal of Market Research
Volume48
Issue number5
Publication statusPublished (in print/issue) - 2006

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