Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'

Research output: Contribution to journalArticle

LanguageEnglish
Pages551-573
JournalInternational Journal of Market Research
Volume48
Issue number5
Publication statusPublished - 2006

Cite this

@article{3a6b4d51ba1845c1b2f49f11027e1e0e,
title = "Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'",
author = "Elaine Ramsey and Patrick Ibbotson",
year = "2006",
language = "English",
volume = "48",
pages = "551--573",
number = "5",

}

TY - JOUR

T1 - Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'

AU - Ramsey, Elaine

AU - Ibbotson, Patrick

PY - 2006

Y1 - 2006

M3 - Article

VL - 48

SP - 551

EP - 573

IS - 5

ER -