Original language | English |
---|---|
Pages (from-to) | 551-573 |
Journal | International Journal of Market Research |
Volume | 48 |
Issue number | 5 |
Publication status | Published (in print/issue) - 2006 |
Application of projective techniques in an e-business research context: a response to `Projective techniques in market research - valueless subjectivity or insightful reality?'
Elaine Ramsey, Patrick Ibbotson
Research output: Contribution to journal › Article › peer-review