Antecedents of small business architectural marketing capabilities: The role of market intelligence: Academy of Marketing Science Conference

Grace Carson; Geoff Simmons; Christina Donnelly; Alice Gilmour

Antecedents of small business architectural marketing capabilities: The role of market intelligence: Academy of Marketing Science Conference

Grace Carson
, Geoff Simmons
, Christina Donnelly
, Alice Gilmour

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing Science
Publication status	Published (in print/issue) - 17 May 2023
Event	Academy of Marketing Science Conference: Welcome to the New Normal: Life after chaos - Hilton, New Orleans Riverside Duration: 17 May 2023 → 19 May 2023 https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/64a769ded714ef24d3da8a09/1688693217590/2023_ams_program.pdf

Conference

Conference	Academy of Marketing Science Conference
Period	17/05/23 → 19/05/23
Internet address	https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/64a769ded714ef24d3da8a09/1688693217590/2023_ams_program.pdf

Cite this

@inproceedings{e7a4393e6bc041ef8cea4c252df45312,

title = "Antecedents of small business architectural marketing capabilities: The role of market intelligence: Academy of Marketing Science Conference",

author = "Grace Carson and Geoff Simmons and Christina Donnelly and Alice Gilmour",

year = "2023",

month = may,

day = "17",

language = "English",

booktitle = "Academy of Marketing Science",

note = "Academy of Marketing Science Conference : Welcome to the New Normal: Life after chaos ; Conference date: 17-05-2023 Through 19-05-2023",

url = "https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/64a769ded714ef24d3da8a09/1688693217590/2023\_ams\_program.pdf",

}

TY - GEN

T1 - Antecedents of small business architectural marketing capabilities: The role of market intelligence: Academy of Marketing Science Conference

AU - Carson, Grace

AU - Simmons, Geoff

AU - Donnelly, Christina

AU - Gilmour, Alice

PY - 2023/5/17

Y1 - 2023/5/17

M3 - Conference contribution

BT - Academy of Marketing Science

T2 - Academy of Marketing Science Conference

Y2 - 17 May 2023 through 19 May 2023

ER -