An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Academy of Marketing
Number of pages	3
Publication status	Accepted - 16 Mar 2017
Event	Academy of Marketing Conference - Newcastle Business School Duration: 16 Mar 2017 → …

Conference	Academy of Marketing Conference
Period	16/03/17 → …

Keywords

Strategic value co-creation on social media in semi-professional sports clubs
Bell, R. (Author), Gilmore, A. (Supervisor) & Gallagher, D. (Supervisor), Dec 2018
Student thesis: Doctoral Thesis

File

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title = "An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs",

keywords = "Social Media, Sport",

author = "Damian Gallagher and Audrey Gilmore and Ryan Bell",

year = "2017",

month = mar,

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language = "English",

booktitle = "Unknown Host Publication",

publisher = "Academy of Marketing",

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note = "Academy of Marketing Conference ; Conference date: 16-03-2017",

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KW - Social Media

KW - Sport

M3 - Conference contribution

BT - Unknown Host Publication

PB - Academy of Marketing

T2 - Academy of Marketing Conference

Y2 - 16 March 2017

ER -