An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs

Damian Gallagher, Audrey Gilmore, Ryan Bell

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages3
Publication statusAccepted/In press - 16 Mar 2017
EventAcademy of Marketing Conference - Newcastle Business School
Duration: 16 Mar 2017 → …

Conference

ConferenceAcademy of Marketing Conference
Period16/03/17 → …

Keywords

  • Social Media
  • Sport

Cite this

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title = "An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs",
keywords = "Social Media, Sport",
author = "Damian Gallagher and Audrey Gilmore and Ryan Bell",
year = "2017",
month = "3",
day = "16",
language = "English",
booktitle = "Unknown Host Publication",

}

Gallagher, D, Gilmore, A & Bell, R 2017, An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs. in Unknown Host Publication. Academy of Marketing Conference, 16/03/17.

An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs. / Gallagher, Damian; Gilmore, Audrey; Bell, Ryan.

Unknown Host Publication. 2017.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs

AU - Gallagher, Damian

AU - Gilmore, Audrey

AU - Bell, Ryan

PY - 2017/3/16

Y1 - 2017/3/16

KW - Social Media

KW - Sport

M3 - Conference contribution

BT - Unknown Host Publication

ER -