An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs

Damian Gallagher, Audrey Gilmore, Ryan Bell

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAcademy of Marketing
Number of pages3
Publication statusAccepted/In press - 16 Mar 2017
EventAcademy of Marketing Conference - Newcastle Business School
Duration: 16 Mar 2017 → …

Conference

ConferenceAcademy of Marketing Conference
Period16/03/17 → …

Keywords

  • Social Media
  • Sport

Cite this

Gallagher, D., Gilmore, A., & Bell, R. (Accepted/In press). An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs. In Unknown Host Publication Academy of Marketing.