An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference

Christina Donnelly; Andrew Fearne; Gillian Armstrong; Geoff Simmons

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference

Christina Donnelly
, Andrew Fearne
, Gillian Armstrong
, Geoff Simmons

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	150
Publication status	Published (in print/issue) - 27 Jul 2009
Event	18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) - Soreze, France Duration: 27 Jul 2009 → …

Conference

Conference	18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)
Period	27/07/09 → …

Bibliographical note

18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) ; Conference date: 23-07-2009 Through 29-07-2009

Cite this

Donnelly, C., Fearne, A., Armstrong, G., & Simmons, G. (2009). An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference. Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA).

Donnelly, Christina ; Fearne, Andrew ; Armstrong, Gillian et al. / An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland : European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference. Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA).150 p.

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title = "An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference",

author = "Christina Donnelly and Andrew Fearne and Gillian Armstrong and Geoff Simmons",

note = "18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) ; Conference date: 23-07-2009 Through 29-07-2009; 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) ; Conference date: 27-07-2009",

year = "2009",

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}

Donnelly, C, Fearne, A, Armstrong, G & Simmons, G 2009, 'An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference', Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), 27/07/09.

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference. / Donnelly, Christina; Fearne, Andrew; Armstrong, Gillian et al.
2009. Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA).

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

T2 - 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Armstrong, Gillian

AU - Simmons, Geoff

N1 - 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) ; Conference date: 23-07-2009 Through 29-07-2009

PY - 2009/7/27

Y1 - 2009/7/27

M3 - Paper

Y2 - 27 July 2009

ER -

Donnelly C, Fearne A, Armstrong G , Simmons G. An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference. 2009. Paper presented at 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA).