An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Conference

Christina Donnelly, Andrew Fearne, Gillian Armstrong, Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages150
Publication statusPublished - 27 Jul 2009
Event18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) - Soreze, France
Duration: 27 Jul 2009 → …

Conference

Conference18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)
Period27/07/09 → …

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