An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

Christina Donnelly, Andrew Fearne, Gillian Armstrong, Geoff Simmons

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherEuropean Doctoral Association in Management and Business Administration
Number of pages150
Publication statusPublished - 27 Jul 2009
Event18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) - Soreze, France
Duration: 27 Jul 2009 → …

Conference

Conference18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)
Period27/07/09 → …

Cite this

Donnelly, C., Fearne, A., Armstrong, G., & Simmons, G. (2009). An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. In Unknown Host Publication European Doctoral Association in Management and Business Administration.