An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

Christina Donnelly, Andrew Fearne, Gillian Armstrong, Geoff Simmons

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages150
Publication statusPublished - 27 Jul 2009
Event18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA) - Soreze, France
Duration: 27 Jul 2009 → …

Conference

Conference18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA)
Period27/07/09 → …

Cite this

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title = "An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland",
author = "Christina Donnelly and Andrew Fearne and Gillian Armstrong and Geoff Simmons",
year = "2009",
month = "7",
day = "27",
language = "English",
booktitle = "Unknown Host Publication",

}

Donnelly, C, Fearne, A, Armstrong, G & Simmons, G 2009, An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. in Unknown Host Publication. 18th Summer Academy European Doctoral Programmes Association in Management and Business Administration (EDAMBA), 27/07/09.

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland. / Donnelly, Christina; Fearne, Andrew; Armstrong, Gillian; Simmons, Geoff.

Unknown Host Publication. 2009.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Armstrong, Gillian

AU - Simmons, Geoff

PY - 2009/7/27

Y1 - 2009/7/27

M3 - Conference contribution

BT - Unknown Host Publication

ER -