An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference

Geoff Simmons; Gillian Armstrong; Mark Durkin; Pauric McGowan

An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference

Geoff Simmons, Gillian Armstrong, Mark Durkin, Pauric McGowan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	308
Publication status	Published (in print/issue) - 7 Jul 2005
Event	"Academy of Marketing Conference" hosted at Dublin Institute of Technology - Dublin, Ireland Duration: 7 Jul 2005 → …

Conference

Conference	"Academy of Marketing Conference" hosted at Dublin Institute of Technology
Period	7/07/05 → …

Bibliographical note

Academy of Marketing, Dublin Institute of Technology ; Conference date: 04-07-2005 Through 09-07-2005

Cite this

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title = "An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference",

author = "Geoff Simmons and Gillian Armstrong and Mark Durkin and Pauric McGowan",

note = "Academy of Marketing, Dublin Institute of Technology ; Conference date: 04-07-2005 Through 09-07-2005; {"}Academy of Marketing Conference{"} hosted at Dublin Institute of Technology ; Conference date: 07-07-2005",

year = "2005",

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An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies: Academy of Marketing Conference. / Simmons, Geoff ; Armstrong, Gillian ; Durkin, Mark et al.
2005. Paper presented at "Academy of Marketing Conference" hosted at Dublin Institute of Technology.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

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AU - Simmons, Geoff

AU - Armstrong, Gillian

AU - Durkin, Mark

AU - McGowan, Pauric

N1 - Academy of Marketing, Dublin Institute of Technology ; Conference date: 04-07-2005 Through 09-07-2005

PY - 2005/7/7

Y1 - 2005/7/7

M3 - Paper

T2 - "Academy of Marketing Conference" hosted at Dublin Institute of Technology

Y2 - 7 July 2005

ER -