An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
Number of pages308
Publication statusPublished - 7 Jul 2005
Event"Academy of Marketing Conference" hosted at Dublin Institute of Technology - Dublin, Ireland
Duration: 7 Jul 2005 → …

Conference

Conference"Academy of Marketing Conference" hosted at Dublin Institute of Technology
Period7/07/05 → …

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