An exploration of the attitudes and strategic responses of sole proprietor micro-enterprises in adopting information and communication technology

Paul Jones, Geoff Simmons, Gary Packham, Paul Benyon-Davies, David Pickernell

Research output: Contribution to journalArticle

55 Citations (Scopus)

Abstract

This article analyses longitudinal case-based research exploring the attitudes and strategic responses of micro-enterprise owners in adopting information and communication technology (ICT). In so doing, it contributes to the limited literature on micro-enterprise ICT adoption, with a particular focus on sole proprietors. It provides a basis for widening the theoretical base of the literature pertaining to ICT adoption on two levels. First, a framework is developed which integrates the findings to illustrate the relationships between attitudes towards ICT adoption, endogenous and exogenous influencers of these attitudes and subsequent strategic response in ICT adoption. Second, building upon this framework the article reveals the unique challenges, opportunities and implications of ICT adoption for sole-proprietor micro-enterprises. textcopyright The Author(s) 2012
Original languageEnglish
Pages (from-to)285-306
Number of pages22
JournalInternational Small Business Journal
Volume32
Issue number3
Early online date25 Oct 2012
DOIs
Publication statusPublished - 1 May 2014

Keywords

  • ICT adoption
  • longitudinal case study
  • micro-enterprise
  • sole proprietor

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