An exploration of small business Website optimization: Enablers, influencers and an assessment approach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	534-561
Journal	International Small Business Journal
Volume	29
Issue number	5
DOIs	https://doi.org/10.1177/0266242610369945
Publication status	Published (in print/issue) - 11 Oct 2011

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title = "An exploration of small business Website optimization: Enablers, influencers and an assessment approach",

author = "Geoff Simmons and Gillian Armstrong and Mark Durkin",

year = "2011",

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volume = "29",

pages = "534--561",

journal = "International Small Business Journal",

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AU - Armstrong, Gillian

AU - Durkin, Mark

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