An exploration of small business Website optimization: Enablers, influencers and an assessment approach

Research output: Contribution to journalArticle

36 Citations (Scopus)
LanguageEnglish
Pages534-561
JournalInternational Small Business Journal
Volume29
Issue number5
DOIs
Publication statusPublished - 11 Oct 2011

Cite this

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title = "An exploration of small business Website optimization: Enablers, influencers and an assessment approach",
author = "Geoff Simmons and Gillian Armstrong and Mark Durkin",
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volume = "29",
pages = "534--561",
journal = "International Small Business Journal",
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An exploration of small business Website optimization: Enablers, influencers and an assessment approach. / Simmons, Geoff; Armstrong, Gillian; Durkin, Mark.

In: International Small Business Journal, Vol. 29, No. 5, 11.10.2011, p. 534-561.

Research output: Contribution to journalArticle

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