An Experiential Cultural/Heritage and Educational Tourism Offering - Gaelaras/AnCulturlann

Research output: Book/ReportCommissioned reportpeer-review


The report addresses the following:

Market –
• To assess the market in relation to developing and promoting an experiential cultural/heritage/academic educational tourism offering.
• Recommend suggestions for the marketing strategy to take advantage of any new service developed.

Product –
• A cultural/heritage audit of the site is required, as an in-depth knowledge of the cultural and early Christian heritage of the area is essential.
• Recommendations on “building an immersive, experiential product”.

Interactive/Exhibition/Education Space –
• To assess the requirements of a high quality interactive/exhibition space, particularly with regard to the digitisation and presentation of materials to offer visitors to the centre an ‘experiential’ exposure to the culture and heritage associated with this site.

Project Outputs:

• Report on analysis of market/competitor environment with SWOT analysis for An Gaelaras
• Report on market potential & recommendations re new product offering (including seasonality issues)
• Report and recommendations regarding potential markets for An Gaelaras including product and promotion
• Report & recommendations re the storytelling element of the project
• Cultural heritage audit of the relevant area
• Report on product/service recommendations for the new product/service offering & extensions to this for future growth
Original languageEnglish
Commissioning bodyInvest Northern Ireland (Innovation Voucher)
Number of pages242
Publication statusPublished (in print/issue) - 22 Feb 2016


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