Added Value: A Qualitative Assessment of SME Marketing

Audrey Gilmore, David Carson, Aodheen O'Donnell, Darryl Cummins

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)27-35
JournalIrish Marketing Review
Volume12
Issue number1
Publication statusPublished - 1999

Cite this

Gilmore, A., Carson, D., O'Donnell, A., & Cummins, D. (1999). Added Value: A Qualitative Assessment of SME Marketing. Irish Marketing Review, 12(1), 27-35.