Added Value: A Qualitative Assessment of SME Marketing

Audrey Gilmore, David Carson, Aodheen O'Donnell, Darryl Cummins

Research output: Contribution to journal › Article › peer-review

Cite this

@article{59fb3bfdc6cd4a32acb213123473d78b,

title = "Added Value: A Qualitative Assessment of SME Marketing",

author = "Audrey Gilmore and David Carson and Aodheen O'Donnell and Darryl Cummins",

year = "1999",

language = "English",

volume = "12",

pages = "27--35",

journal = "Irish Marketing Review",

publisher = "Mercury Publications",

number = "1",

}