Added Value: A Qualitative Assessment of SME Marketing

Audrey Gilmore, David Carson, Aodheen O'Donnell, Darryl Cummins

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)27-35
JournalIrish Marketing Review
Volume12
Issue number1
Publication statusPublished (in print/issue) - 1999

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