Adapting to Disruption: How Traditional Licensed Accommodations Are Embracing Airbnb through Collaborative Competition

Maria Matthews, Ioannis S. Pantelidis, Rodrigo Lucena De Mello

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper examines how licensed accommodations respond to Airbnb disruption. It focuses on the emerging strategy of ‘collaborative competition’, where licensed accommodations use Airbnb’s platform as a distribution channel, blending collaboration, with competition. The study highlights a significant shift in business strategy in response to Airbnb's disruption, illustrating initial resistance and retaliation to strategic engagement. This study contributes to the broader understanding of the impact of Airbnb on licensed accommodations and highlights the importance of agility, innovation, and strategic collaboration in the face of disruption, offering valuable insights for both academics and practitioners in the field of hospitality management.
Original languageEnglish
Title of host publicationInternational Council for Hospitality, Restaurant and Institutional Education (ICHRIE) Conference,
Subtitle of host publication Montreal, Canada, July 24 – 26, 2024
Place of PublicationCanada
Publication statusPublished (in print/issue) - 24 Jul 2024
EventInternational Council for Hospitality, Restaurant and Institutional Education (ICHRIE) Conference, - Le Centre Sheraton Montreal, Montreal, Canada
Duration: 24 Jul 202426 Jul 2024
https://www.chrie.org/2024-ichrie-global-conference

Conference

ConferenceInternational Council for Hospitality, Restaurant and Institutional Education (ICHRIE) Conference,
Country/TerritoryCanada
CityMontreal
Period24/07/2426/07/24
Internet address

Keywords

  • collaborative disruption
  • collaboration
  • competition
  • collaborative competition
  • AirBnB
  • disruption
  • disruption responses
  • response behaviour

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