A Report Examining The Socio-Economic Impact of the World Rally Championship 2007

David Hassan, Douglas McCulloch

Research output: Book/ReportCommissioned report

Abstract

The proposal is to develop a common approach to the monitoring and evaluation of World Rally Championship events.The first section of this report outlines the information on which rallies are currently evaluated, with a focus on spectator demographics and spending. In the second section, a purposive sample of rally reports is reviewed, with a summary of the main points; the reports are those events that took place in New Zealand (2007), Spain (2007), Portugal (2007) France (2005), Ireland (2007), and Germany (2007).The third section proposes and explains a common approach to the monitoring and evaluation of rallies, on the basis of spectator and other data, which should include assessments of rally attractiveness, organisational success and their economic impact.
Original languageEnglish
PublisherFédération Internationale de l'Automobile
Number of pages35
Publication statusPublished - 4 Dec 2007

Keywords

  • WRC
  • Motorsport
  • FIA

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    Hassan, D., & McCulloch, D. (2007). A Report Examining The Socio-Economic Impact of the World Rally Championship 2007. Fédération Internationale de l'Automobile.