A Report Examining The Socio-Economic Impact of the World Rally Championship 2007

The proposal is to develop a common approach to the monitoring and evaluation of World Rally Championship events.The first section of this report outlines the information on which rallies are currently evaluated, with a focus on spectator demographics and spending. In the second section, a purposive sample of rally reports is reviewed, with a summary of the main points; the reports are those events that took place in New Zealand (2007), Spain (2007), Portugal (2007) France (2005), Ireland (2007), and Germany (2007).The third section proposes and explains a common approach to the monitoring and evaluation of rallies, on the basis of spectator and other data, which should include assessments of rally attractiveness, organisational success and their economic impact.