TY - BOOK
T1 - A Report Examining The Socio-Economic Impact of the World Rally Championship 2007
AU - Hassan, David
AU - McCulloch, Douglas
PY - 2007/12/4
Y1 - 2007/12/4
N2 - The proposal is to develop a common approach to the monitoring and evaluation of World Rally Championship events.The first section of this report outlines the information on which rallies are currently evaluated, with a focus on spectator demographics and spending. In the second section, a purposive sample of rally reports is reviewed, with a summary of the main points; the reports are those events that took place in New Zealand (2007), Spain (2007), Portugal (2007) France (2005), Ireland (2007), and Germany (2007).The third section proposes and explains a common approach to the monitoring and evaluation of rallies, on the basis of spectator and other data, which should include assessments of rally attractiveness, organisational success and their economic impact.
AB - The proposal is to develop a common approach to the monitoring and evaluation of World Rally Championship events.The first section of this report outlines the information on which rallies are currently evaluated, with a focus on spectator demographics and spending. In the second section, a purposive sample of rally reports is reviewed, with a summary of the main points; the reports are those events that took place in New Zealand (2007), Spain (2007), Portugal (2007) France (2005), Ireland (2007), and Germany (2007).The third section proposes and explains a common approach to the monitoring and evaluation of rallies, on the basis of spectator and other data, which should include assessments of rally attractiveness, organisational success and their economic impact.
KW - WRC
KW - Motorsport
KW - FIA
M3 - Commissioned report
BT - A Report Examining The Socio-Economic Impact of the World Rally Championship 2007
PB - Fédération Internationale de l'Automobile
ER -