Abstract
The proposal is to develop a common approach to the monitoring and evaluation of World Rally Championship events.The first section of this report outlines the information on which rallies are currently evaluated, with a focus on spectator demographics and spending. In the second section, a purposive sample of rally reports is reviewed, with a summary of the main points; the reports are those events that took place in New Zealand (2007), Spain (2007), Portugal (2007) France (2005), Ireland (2007), and Germany (2007).The third section proposes and explains a common approach to the monitoring and evaluation of rallies, on the basis of spectator and other data, which should include assessments of rally attractiveness, organisational success and their economic impact.
| Original language | English |
|---|---|
| Publisher | Fédération Internationale de l'Automobile |
| Number of pages | 35 |
| Publication status | Published - 4 Dec 2007 |
Keywords
- WRC
- Motorsport
- FIA
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Hassan, D., & McCulloch, D. (2007). A Report Examining The Socio-Economic Impact of the World Rally Championship 2007. Fédération Internationale de l'Automobile.