A Profile of Adopters and Non-adopters of eCommerce in SME Professional Service Firms

Patrick McCole, Elaine Ramsey

Research output: Contribution to journalArticle

34 Citations (Scopus)
LanguageEnglish
Pages36-48
JournalAustralasian Marketing Journal
Volume13
Issue number1
Publication statusPublished - 2005

Cite this

@article{caccf65ecc3d4fb6808f81ae001b4bd1,
title = "A Profile of Adopters and Non-adopters of eCommerce in SME Professional Service Firms",
author = "Patrick McCole and Elaine Ramsey",
year = "2005",
language = "English",
volume = "13",
pages = "36--48",
journal = "Australasian Marketing Journal",
issn = "1441-3582",
publisher = "Elsevier",
number = "1",

}

A Profile of Adopters and Non-adopters of eCommerce in SME Professional Service Firms. / McCole, Patrick; Ramsey, Elaine.

In: Australasian Marketing Journal, Vol. 13, No. 1, 2005, p. 36-48.

Research output: Contribution to journalArticle

TY - JOUR

T1 - A Profile of Adopters and Non-adopters of eCommerce in SME Professional Service Firms

AU - McCole, Patrick

AU - Ramsey, Elaine

PY - 2005

Y1 - 2005

M3 - Article

VL - 13

SP - 36

EP - 48

JO - Australasian Marketing Journal

T2 - Australasian Marketing Journal

JF - Australasian Marketing Journal

SN - 1441-3582

IS - 1

ER -