A perspective on the near future: mobilizing events and social media

Peter Bolan

A perspective on the near future: mobilizing events and social media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter identifies the importance of social media and mobile apps to events, including developing and harnessing aspects such as QR code technology, augmented reality, gamification and wi-fi connectivity. Further, how such digital media applications can be used to market and promote events is analysed. The chapter also illustrates how such digital media applications can provide an alternative to attending the event.

Original language	English
Title of host publication	The Future of Events and Festivals
Place of Publication	Oxon
Publisher	Routledge
Pages	200-209
ISBN (Print)	978-0-415-82462-0
Publication status	Published (in print/issue) - 5 Feb 2015

Keywords

digital media
event marketing
event management
augmented reality
mobile applications

Cite this

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A perspective on the near future: mobilizing events and social media

Abstract

Keywords

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Cite this