A perspective on the near future: mobilizing events and social media

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter identifies the importance of social media and mobile apps to events, including developing and harnessing aspects such as QR code technology, augmented reality, gamification and wi-fi connectivity. Further, how such digital media applications can be used to market and promote events is analysed. The chapter also illustrates how such digital media applications can provide an alternative to attending the event.
Original languageEnglish
Title of host publicationThe Future of Events and Festivals
Place of PublicationOxon
PublisherRoutledge
Pages200-209
ISBN (Print)978-0-415-82462-0
Publication statusPublished - 5 Feb 2015

Keywords

  • digital media
  • event marketing
  • event management
  • augmented reality
  • mobile applications

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