A new era of consumer marketing? An application of co-creational marketing to the music industry

Jordan Gamble, Audrey Gilmore

    Research output: Contribution to journalArticle

    35 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1859-1889
    JournalEuropean Journal of Marketing
    Volume47
    Issue number11/12
    DOIs
    Publication statusPublished - 25 Oct 2013

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