| Language | English |
|---|---|
| Pages | 1859-1889 |
| Journal | European Journal of Marketing |
| Volume | 47 |
| Issue number | 11/12 |
| DOIs | |
| Publication status | Published - 25 Oct 2013 |
Cite this
Gamble, J., & Gilmore, A. (2013). A new era of consumer marketing? An application of co-creational marketing to the music industry. 47(11/12), 1859-1889. https://doi.org/10.1108/EJM-10-2011-0584
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Gamble, J & Gilmore, A 2013, 'A new era of consumer marketing? An application of co-creational marketing to the music industry', vol. 47, no. 11/12, pp. 1859-1889. https://doi.org/10.1108/EJM-10-2011-0584
A new era of consumer marketing? An application of co-creational marketing to the music industry. / Gamble, Jordan; Gilmore, Audrey.
Vol. 47, No. 11/12, 25.10.2013, p. 1859-1889.Research output: Contribution to journal › Article
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DO - 10.1108/EJM-10-2011-0584
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Gamble J, Gilmore A. A new era of consumer marketing? An application of co-creational marketing to the music industry. 2013 Oct 25;47(11/12):1859-1889. https://doi.org/10.1108/EJM-10-2011-0584