| Language | English |
|---|---|
| Pages | 1859-1889 |
| Journal | European Journal of Marketing |
| Volume | 47 |
| Issue number | 11/12 |
| DOIs | |
| Publication status | Published - 25 Oct 2013 |
Cite this
Gamble, J., & Gilmore, A. (2013). A new era of consumer marketing? An application of co-creational marketing to the music industry. European Journal of Marketing, 47(11/12), 1859-1889. https://doi.org/10.1108/EJM-10-2011-0584
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Gamble, J & Gilmore, A 2013, 'A new era of consumer marketing? An application of co-creational marketing to the music industry', European Journal of Marketing, vol. 47, no. 11/12, pp. 1859-1889. https://doi.org/10.1108/EJM-10-2011-0584
A new era of consumer marketing? An application of co-creational marketing to the music industry. / Gamble, Jordan; Gilmore, Audrey.
In: European Journal of Marketing, Vol. 47, No. 11/12, 25.10.2013, p. 1859-1889.Research output: Contribution to journal › Article
TY - JOUR
T1 - A new era of consumer marketing? An application of co-creational marketing to the music industry
AU - Gamble, Jordan
AU - Gilmore, Audrey
PY - 2013/10/25
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DO - 10.1108/EJM-10-2011-0584
M3 - Article
VL - 47
SP - 1859
EP - 1889
JO - European Journal of Marketing
T2 - European Journal of Marketing
JF - European Journal of Marketing
SN - 0309-0566
IS - 11/12
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Gamble J, Gilmore A. A new era of consumer marketing? An application of co-creational marketing to the music industry. European Journal of Marketing. 2013 Oct 25;47(11/12):1859-1889. https://doi.org/10.1108/EJM-10-2011-0584