Original language | English |
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Pages (from-to) | 1859-1889 |
Journal | European Journal of Marketing |
Volume | 47 |
Issue number | 11/12 |
DOIs | |
Publication status | Published (in print/issue) - 25 Oct 2013 |
A new era of consumer marketing? An application of co-creational marketing to the music industry
Jordan Gamble, Audrey Gilmore
Research output: Contribution to journal › Article › peer-review
49
Citations
(Scopus)