A new era of consumer marketing? An application of co-creational marketing to the music industry

Jordan Gamble, Audrey Gilmore

    Research output: Contribution to journalArticle

    34 Citations (Scopus)
    LanguageEnglish
    Pages1859-1889
    JournalEuropean Journal of Marketing
    Volume47
    Issue number11/12
    DOIs
    Publication statusPublished - 25 Oct 2013

    Cite this

    Gamble, Jordan ; Gilmore, Audrey. / A new era of consumer marketing? An application of co-creational marketing to the music industry. In: European Journal of Marketing. 2013 ; Vol. 47, No. 11/12. pp. 1859-1889.
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    A new era of consumer marketing? An application of co-creational marketing to the music industry. / Gamble, Jordan; Gilmore, Audrey.

    In: European Journal of Marketing, Vol. 47, No. 11/12, 25.10.2013, p. 1859-1889.

    Research output: Contribution to journalArticle

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    AU - Gilmore, Audrey

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