A new era of consumer marketing? An application of co-creational marketing to the music industry

Jordan Gamble, Audrey Gilmore

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1859-1889
Journal	European Journal of Marketing
Volume	47
Issue number	11/12
DOIs	https://doi.org/10.1108/EJM-10-2011-0584
Publication status	Published (in print/issue) - 25 Oct 2013

Access to Document

@article{d297f62fa14d4c928d70d9b3a9c70679,

title = "A new era of consumer marketing? An application of co-creational marketing to the music industry",

author = "Jordan Gamble and Audrey Gilmore",

year = "2013",

month = oct,

day = "25",

doi = "10.1108/EJM-10-2011-0584",

language = "English",

volume = "47",

pages = "1859--1889",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "11/12",

}

TY - JOUR

T1 - A new era of consumer marketing? An application of co-creational marketing to the music industry

AU - Gamble, Jordan

AU - Gilmore, Audrey

PY - 2013/10/25

Y1 - 2013/10/25

U2 - 10.1108/EJM-10-2011-0584

DO - 10.1108/EJM-10-2011-0584

M3 - Article

SN - 0309-0566

VL - 47

SP - 1859

EP - 1889

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 11/12

ER -