A new era of consumer marketing? An application of co-creational marketing to the music industry

Jordan Gamble, Audrey Gilmore

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	1859-1889
Journal	European Journal of Marketing
Volume	47
Issue number	11/12
DOIs	https://doi.org/10.1108/EJM-10-2011-0584
Publication status	Published - 25 Oct 2013

Cite this

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title = "A new era of consumer marketing? An application of co-creational marketing to the music industry",

author = "Jordan Gamble and Audrey Gilmore",

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AU - Gilmore, Audrey

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