A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherAcademy of Marketing
Number of pages0
Publication statusPublished (in print/issue) - Jul 2010
EventAcademy of Marketing Conference, Coventry - Coventry
Duration: 1 Jul 2010 → …


ConferenceAcademy of Marketing Conference, Coventry
Period1/07/10 → …

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