A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Academy of Marketing
Number of pages	0
Publication status	Published (in print/issue) - Jul 2010
Event	Academy of Marketing Conference, Coventry - Coventry Duration: 1 Jul 2010 → …

Conference	Academy of Marketing Conference, Coventry
Period	1/07/10 → …

Cite this

@inproceedings{578760ea318c4596bde67963be452228,

title = "A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time",

author = "Sharon Ponsonby-McCabe and Stephen Brown",

year = "2010",

month = jul,

language = "English",

booktitle = "Unknown Host Publication",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Conference, Coventry ; Conference date: 01-07-2010",

}