With the internet expected to account for the vast majority of all holiday purchases by 2015 and with other technologies such as 3G and a digital society changing purchasing behaviour, we have seen as much change in technologies in the last 10 years as we have in the previous 150 years. All of this exponential change impacts upon information and Scottish tourism, but does this mean a cashless society/a paperless office/big brother or androids? Two scenarios have been constructed called The Free Information Society and The Real Information Society in order to discuss how information and consumer trends fold out in the future. These scenarios are not an answer to the future, but a means to discuss the future implications of an information society. The Free Information Society highlights that information is freely available and that we do not buy information any more, whereas the Real Information Society is about how technology supports personal information rather than replacing it. The paper identifies 16 trends that will shape the future of an information society including citizen brands, gaming cultures and technology convergence. The paper concludes with a discussion of the implications for Scotland's tourism industry.
|Journal||Journal of Vacation Marketing|
|Publication status||Published (in print/issue) - 2006|
Bibliographical noteReference text: Whitehead, G. (2005) ‘Where Are You Going?’, Visit Scotland Futures Lectures. Apex Hotel, Edinburgh , 13 September.Heijden, K., Van Der, Bradfield, R., Burt, G., Cairns, G., Wright, G.
Heijden, K. Van Der Bradfield, R. , Burt, G. , Cairns, G. and Wright, G. (2002) The Sixth Sense: Accelerating Organizational Learning with Scenarios. Chichester: Wiley .Eden, C., Ackermann, F.
Eden, C. and Ackermann, F. (1998) Making Strategy. London: Sage Publications .Tonn, B.
Tonn, B. (2005) ‘Imprecise Probabilities & Scenarios’ , Futures 37(8): 767–775 .CrossRefBradfield, R., Wright, G., Burt, G., Cairns, G., Van Der Heijden, K.
Bradfield, R. , Wright, G. , Burt, G. , Cairns, G. and Van Der Heijden, K. (2005) ‘The Origins and Evolution of Scenario Planning in Long Range Business Planning’ , Futures 37(8): 795–812 .CrossRefSparrow, J.
Sparrow, J. (1998) Knowledge in Organisations. Access to Thinking at Work. London: Sage Publications .Yeoman, I. (2004) ‘Developing a Conceptual Map of Soft Operational Practice’, Unpublished PhD Thesis. Napier University, Edinburgh. Greenfield, S.
Greenfield, S. (2003) Tomorrow's People: How Technology is Changing the Way We Think and Feel. New York: Allen Lane .Tehranian, M., Ogden, M.
Tehranian, M. and Ogden, M. (1998) ‘Changing Paradigms & Global Communications’ , Futures 30(2–3): 199–210 .CrossRefFuture Foundation
Future Foundation (2005) ‘Internet: The Evolution of a Medium’, URL (consulted 20 June 2005): http://www.nvisiononline.co.uk Future Foundation, ref. 10 above.Future Foundation, ref. 10 above.Future Foundation, ref. 10 above.O'Connor, A.
O'Connor, A. (2001) ‘The State of eCRM 1’, URL (consulted 28 June 2005): http://itmanagement.earthweb.com/entdev/article.php/723291 O'Connor, ref. 14 above.Anon
Anon (2005) ‘Dynamic Packaging Fuels Growth of Online Purchases’, URL (consulted 27 June 2005): http://www.travelmole.com/news_detail.php?news_id1/4103260 Anon
Anon (2003) ‘Online Travel Agents Cast their Web Wide’, URL (consulted 28 June 2005): http://www.htrends.com/researcharticle7447.html Future Foundation, ref. 10 above.Future Foundation
Future Foundation (2005) ‘Changing Lives Survey’, URL (consulted 21 June 2005): http://www.nvisiononline.co.uk Yeoman, I., Munro, C., McMahon-Beattie, U.
Yeoman, I. , Munro, C. and McMahon-Beattie, U. (2005) ‘Tomorrows World, Consumer and Tourist’ , Journal of Vacation Marketing 12(2): 174–190 .CrossRefFuture Foundation, ref. 19 above.Glover, A.
Glover, A. (2004) ‘Sun, Sand, Sea and Cinema: Why Hollywood Stars are the New Travel Agents’, URL (consulted 22 June 2005): http://www.lexispr.com/thomson/ Moss, C.
Moss, C. (2005) ‘The New Seekers’, URL (consulted 21 June 2005): http://travel.guardian.co.uk/saturdaysection/story/0,8922,1410768,00.html Willmott, M., Nelson, W.
Willmott, M. and Nelson, W. (2003) Complicated Lives: Sophisticated Consumers, Intricate Lifestyles, Simple Solutions. Chichester: Wiley .Gleick, J.
Gleick, J. (1999) Faster: The Acceleration of Just About Everything. New York: Random House .Klein, N.
Klein, N. (2002) Fences and Windows: Dispatches from the Frontlines of the Globalization Debate. London: Flamingo Press .Klein, N.
Klein, N. (2001) No Logo. London: Flamingo Press .Wilmot, M.
Wilmot, M. (2003) Citizen Brands. Chichester: Wiley .Yeoman, I., McMahon, U.
Yeoman, I. and McMahon, U. (2005) ‘Luxury and Premium Pricing’ , Paper submitted to the Journal of Revenue & Pricing Management for publication.Warwick, D.R.
Warwick, D.R. (2004) ‘Toward a Cashless Society’ , Futurist 38(4): 38–43 .BBC
BBC (2005) ‘Are Smartcards as Smart as You Think’, URL (consulted 22 June 2005): http://news.bbc.co.uk/1/hi/magazine/4337949.stm Anon
Anon (2001) ‘Credit Card Gains Swipes Towards Cashless Society’, URL (consulted 22 June 2005): http://www.spectratech.com/Home.aspx/119 Anon
Anon (2005) ‘The New Travellers Cheque Card’, URL (consulted 22 June 2005): http://www.americanexpress.com/uk/tcc/index.shtml Future Foundation, ref. 19 above.Pearson, I., Lyons, M.
Pearson, I. and Lyons, M. (2003) Business 2010: Mapping the New Commercial Landscape. London: Spiro Press .Edry, S.L.
Edry, S.L. (2005) ‘Adventure: Hi-tech Treasure Hunts’, Newsweek, 6 June, URL (consulted 22 June 2005): http://www.newsweekeurope.com Graham-Rowe, D.
Graham-Rowe, D. (2005) ‘Gamers Turn Cities into a Battle Ground’, New Scientist, 11 June 2005, URL (consulted 22 June 2005): http://www.newscientist.com/article.ns?id1/4mg18625036.200 BBC
BBC (29 June 2005) ‘Bard's Town Goes Wireless’, URL (consulted 1 July 2005): http://news.bbc.co.uk/1/hi/technology/4633741.stm Brown, C.
Brown, C. (2005) ‘Invasion of the Pod People’, Scotsman, 6 April, URL (consulted 22 June 2005): http://www.leisure.scotsman.com/home/headlines_specific.cfm?articleid1/49145 Anon
Anon (2005) ‘Podcasting’, URL (consulted 22 June 2005): http://en.wikipedia.org/wiki/Blogcast Home Office
Home Office (2005) ‘Identity Theft’, URL (consulted 27 June 2005): http://www.identity-theft.org.uk/ Furedi, F.
Furedi, F. (2003) Therapy Culture: Cultivating Vulnerability in an Uncertain Age. London: Routledge .BBC
BBC (2005) ‘Police Worried About Online Theft’, URL (consulted 27 June 2005): http://news.bbc.co.uk/1/hi/technology/4575255.stm Future Foundation
Future Foundation (2002) ‘Shopping Centres Futures. A Report for Grosvenor and BCSC’, URL (consulted 27 June 2005): http://www.bcsc.org.uk/publication.asp?pub_id1/4129 Green, F.
Green, F. (2004) ‘Tourism Attitudes Survey’, Presentation to Visit Scotland, Wirthlin-Europe, Edinburgh , 27 October.Sparrow, J.
Sparrow, J. (1998) Knowledge in Organizations: Access to Thinking at Work. London: Sage Publication .Wilmont, M., Nelson, W.
Wilmont, M. and Nelson, W. (2003) Complicated Lives: Sophisticated Consumers, Intricate Lifestyles, Simple Solutions. Chichester: Wiley .Green, ref. 45 above.Dickie, S.
Dickie, S. (2005) Holidaymakers' Information needs and Use of Sources. Visit Scotland Internal Report, Edinburgh .Green, ref. 45 above.Dickie, ref. 49 above.Sparrow, ref. 46 above.Green, ref. 45 above.Guthrie, C. (2004) ‘Tourist Information Centres and ICT: Opportunity, Not Threat’, Insights (January). Visit Britian. Guthrie, ref. 54 above.Green, ref. 45 above.Guthrie, ref. 54 above.Whitehead, ref. 1 above