2050: New Zealand’s sustainable future

I Yeoman, A Andrade, E Leguma, N Wolf, P Ezra, R Tan, Una McMahon-Beattie

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Purpose – The purpose of this paper is to portray the future of tourism in New Zealand based upon a philosophy of sustainability and cultural identity as a response to the present 2025 Tourism Strategy.Design/methodology/approach – The research deployed a scenario planning methodology resulting in four portraits of the future.Findings – Environmental issues and global migration are the key issues that will shape the future of New Zealand tourism. In order to address these issues four scenarios were constructed. New Zealand Wonderland portrays a future based upon a grounded international reputation for environmentalism driven by good governance, climate change targets and ecotourism. Indiana Jones and the Search for Cultural Identity position a future driven by rapid growth and unregulated air travel resulting in environmental degradation. A Peaceful Mixture is a balance of socio-cultural and environmental dimensions of sustainability at the centre of a tourism product shaped upon Maori culture and economic prosperity. The final scenario, New Zealand in Depression, is the worst possible outcome for New Zealand’s tourism industry as the three dimensions of economy, community, and environment are not at equilibrium. New Zealand would be over-polluted with an uncontrolled number of migrants.Research limitations/implications – The research was a social construction of ten experts’ views on the future of sustainable tourism.Originality/value – New Zealand’s present approach to the future of tourism is shaped by the 2025 Tourism Framework (http://tourism2025.org.nz/). This is derived from a business perspective and a neoliberal political philosophy and it is void of the words ecotourism and sustainability. This paper argues that the present strategy will fail because of community disengagement that proposes a range of alternative directions based upon a political discourse of sustainability and shaped by environmental credentials and cultural identity.
LanguageEnglish
Pages118-130
JournalJournal of Tourism Futures
Volume2
Issue number1
DOIs
Publication statusPublished - 2015

Fingerprint

New Zealand
Tourism
Sustainability
Cultural identity
Scenarios
Ecotourism
Social construction
Environmental issues
Prosperity
Climate change
Environmentalism
Methodology
Environmental degradation
Sustainable tourism
Discourse
Air
Political philosophy
Tourism product
Tourism industry
Scenario planning

Keywords

  • Tourism
  • Maori
  • Identity
  • Scenario planning
  • Futures

Cite this

Yeoman, I., Andrade, A., Leguma, E., Wolf, N., Ezra, P., Tan, R., & McMahon-Beattie, U. (2015). 2050: New Zealand’s sustainable future. Journal of Tourism Futures, 2(1), 118-130. https://doi.org/10.1108/JTF-12-2014-0003
Yeoman, I ; Andrade, A ; Leguma, E ; Wolf, N ; Ezra, P ; Tan, R ; McMahon-Beattie, Una. / 2050: New Zealand’s sustainable future. In: Journal of Tourism Futures. 2015 ; Vol. 2, No. 1. pp. 118-130.
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note = "Reference text: Becken, S. (2010), “The implications of peak oil for travel and tourism”, presented at The Living Landscapes of Oman: 4th International Conference on Responsible Tourism in Destinations, Muscat, 10-12 October. Bergman, A., Karlsson, J. and Axelsson, J. (2010), “Truth claims and explanatory claims: an ontology typology of future studies”, Futures, Vol. 42, pp. 857-65. Blanke, J. and Chiesa, T. (2014), “The travel & tourism competitiveness report 201”, World Economic Forum, available at: http://reports.weforum.org/travel-and-tourism-competitiveness-report-2013/#¼ (accessed 10 November 2014). Bowen, D. and Clarke, J. (2009), Contemporary Tourist Behaviour: Yourself and Others as Tourists, CABI Publishing, Wallingford. Buckley, R. (2012), “Sustainable tourism: research and reality”, Annals of Tourism Research, Vol. 39 No. 2, pp. 528-46. Chhabra, D., Healy, R. and Sills, E. (2003), “Staged authenticity and heritage tourism”, Annals of Tourism Research, Vol. 30 No. 3, pp. 702-19. Clemons, E.K. and Schimmelbusch, H. (2007), “The environmental prisoners dilemma or we’re all in this together: can i trust you to figure it out?”, available at: http://opim.wharton.upenn.edu/,clemons/blogs/ prisonersblog.pdf (accessed 15 July). Connell, J., Page, S. and Bentley, S. (2009), “Towards sustainable tourism planning in New Zealand: monitoring local government planning under the resource management act”, Tourism Management, Vol. 30 No. 6, pp. 867-77. Heijden, K.v.d, Bradfield, R., Burt, G., Cairns, G. and Wright, G. (2002), Sixth Sense: Accelerating Organisation Learning with Scenarios, Wiley, Chichester. Howe, C. (2012), “Beyond Rio? Paradise Lost”, Report for the World Wildlife Fund, Wellington, available at: www.org.nz/?8941/Paradise-lost-New-report-shows-20-years-of-environmental-inaction-threatens-NZsnatural-heritage (accessed 1 December 2012). Liu, Z. (2003), “Sustainable tourism development: a critique”, Journal of Sustainable Tourism, Vol. 11 No. 6, pp. 459-75. McClure, M. (2004), The Wonder Country: Making New Zealand Tourism, Auckland University Press, Auckland. McCool, S.F. and Moisey, R.N. (2008), Tourism, Recreation and Sustainability: Linking Culture and the Environment, CAB International, Wallingford. McGuiness, W. (2011), “Project 2058”, available at: http://mcguinnessinstitute.org/Site/Publications/ Project_Reports.aspx (accessed 10 November 2014). Ministry for the Environment (2011), “Economic modelling of New Zealand climate change policy: report to Ministry for the Environment”, available at: www.climatechange.govt.nz/emissions-trading-scheme/ building/reports/index.html (accessed 2 October 2014). Ministry of Business, Innovation and Employment (2014), “Tourism statistics”, available at: www.stats.govt.nz/browse_for_stats/industry_sectors/Tourism.aspx (accessed 12 November 2014). Moriarty, J. (2012a), “Tourism2050: planning for the future”, Victoria University of Wellington, available at: www.tourism2050.com (accessed 25 November 2014). Moriarty, J. (2012b), “Theorising scenario analysis to improve future perspective planning in tourism”, Journal of Sustainable Tourism, Vol. 20 No. 6, pp. 779-800. Page, S.J. and Thorn, K.J. (1997), “Towards sustainable tourism planning in New Zealand: public sector planning responses”, Journal of Sustainable Tourism, Vol. 5 No. 1, pp. 59-77. Reisinger, Y. and Steiner, C.J. (2006), “Reconceptualizing object authenticity”, Annals of Tourism Research, Vol. 33 No. 1, pp. 65-86. Robertson, M. and Yeoman, I. (2014), “Signals and signposts of the future: literary festival consumption in 2050”, Tourism Recreation Research, Vol. 39, No. 3, pp. 321-42. Saarinen, J. (2006), “Traditions of sustainability in tourism studies”, Annals of Tourism Research, Vol. 33 No. 4, pp. 1121-40. Sparrow, J. (1994), Knowledge in Organisations, Sage, London. Statistics New Zealand (2007), “National Ethnic Population Projections 2006 (Base) – 2026 Update”, available at: www.stats.govt.nz/browse_for_stats/population/estimates_and_projections/National EthnicPopulationProjections_HOTP2006-26/Tables.aspx\ (accessed 10 November 2013). Wallace, S. and Riley, S. (2014), “Tourism 2025: an industry perspective”, Journal of Tourism Futures, Vol. 1 No. 1, pp. 56-60. Yeoman, I. (2012), 2050: Tomorrow’s Tourism, Channelview, Bristol. Yeoman, I. (2015), “The state of China”, Journal of Tourism Futures, Vol. 2 No. 2, (forthcoming). Yeoman, I., McMahon-Beattie, M. and Palomini-Schalscha, M. (2014), “Keeping it pure: could New Zealand be an Eco Paradise?”, Journal of Tourism Futures, Vol. 1 No. 1, pp. 20-36. Yeoman, I., Robertson, M. and Smith, K. (2011), “A futurist’s view on the future of events”, available at: www.tomorrowstourist.com/pdf/thefuturistsviewonthefutureofevents.pdf (accessed 10 November 2014). Young, G. (1973), Tourism – Blessing or Blight? Penguin, London.",
year = "2015",
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journal = "Journal of Tourism Futures",
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Yeoman, I, Andrade, A, Leguma, E, Wolf, N, Ezra, P, Tan, R & McMahon-Beattie, U 2015, '2050: New Zealand’s sustainable future', Journal of Tourism Futures, vol. 2, no. 1, pp. 118-130. https://doi.org/10.1108/JTF-12-2014-0003

2050: New Zealand’s sustainable future. / Yeoman, I; Andrade, A; Leguma, E; Wolf, N; Ezra, P; Tan, R; McMahon-Beattie, Una.

In: Journal of Tourism Futures, Vol. 2, No. 1, 2015, p. 118-130.

Research output: Contribution to journalArticle

TY - JOUR

T1 - 2050: New Zealand’s sustainable future

AU - Yeoman, I

AU - Andrade, A

AU - Leguma, E

AU - Wolf, N

AU - Ezra, P

AU - Tan, R

AU - McMahon-Beattie, Una

N1 - Reference text: Becken, S. (2010), “The implications of peak oil for travel and tourism”, presented at The Living Landscapes of Oman: 4th International Conference on Responsible Tourism in Destinations, Muscat, 10-12 October. Bergman, A., Karlsson, J. and Axelsson, J. (2010), “Truth claims and explanatory claims: an ontology typology of future studies”, Futures, Vol. 42, pp. 857-65. Blanke, J. and Chiesa, T. (2014), “The travel & tourism competitiveness report 201”, World Economic Forum, available at: http://reports.weforum.org/travel-and-tourism-competitiveness-report-2013/#¼ (accessed 10 November 2014). Bowen, D. and Clarke, J. (2009), Contemporary Tourist Behaviour: Yourself and Others as Tourists, CABI Publishing, Wallingford. Buckley, R. (2012), “Sustainable tourism: research and reality”, Annals of Tourism Research, Vol. 39 No. 2, pp. 528-46. Chhabra, D., Healy, R. and Sills, E. (2003), “Staged authenticity and heritage tourism”, Annals of Tourism Research, Vol. 30 No. 3, pp. 702-19. Clemons, E.K. and Schimmelbusch, H. (2007), “The environmental prisoners dilemma or we’re all in this together: can i trust you to figure it out?”, available at: http://opim.wharton.upenn.edu/,clemons/blogs/ prisonersblog.pdf (accessed 15 July). Connell, J., Page, S. and Bentley, S. (2009), “Towards sustainable tourism planning in New Zealand: monitoring local government planning under the resource management act”, Tourism Management, Vol. 30 No. 6, pp. 867-77. Heijden, K.v.d, Bradfield, R., Burt, G., Cairns, G. and Wright, G. (2002), Sixth Sense: Accelerating Organisation Learning with Scenarios, Wiley, Chichester. Howe, C. (2012), “Beyond Rio? Paradise Lost”, Report for the World Wildlife Fund, Wellington, available at: www.org.nz/?8941/Paradise-lost-New-report-shows-20-years-of-environmental-inaction-threatens-NZsnatural-heritage (accessed 1 December 2012). Liu, Z. (2003), “Sustainable tourism development: a critique”, Journal of Sustainable Tourism, Vol. 11 No. 6, pp. 459-75. McClure, M. (2004), The Wonder Country: Making New Zealand Tourism, Auckland University Press, Auckland. McCool, S.F. and Moisey, R.N. (2008), Tourism, Recreation and Sustainability: Linking Culture and the Environment, CAB International, Wallingford. McGuiness, W. (2011), “Project 2058”, available at: http://mcguinnessinstitute.org/Site/Publications/ Project_Reports.aspx (accessed 10 November 2014). Ministry for the Environment (2011), “Economic modelling of New Zealand climate change policy: report to Ministry for the Environment”, available at: www.climatechange.govt.nz/emissions-trading-scheme/ building/reports/index.html (accessed 2 October 2014). Ministry of Business, Innovation and Employment (2014), “Tourism statistics”, available at: www.stats.govt.nz/browse_for_stats/industry_sectors/Tourism.aspx (accessed 12 November 2014). Moriarty, J. (2012a), “Tourism2050: planning for the future”, Victoria University of Wellington, available at: www.tourism2050.com (accessed 25 November 2014). Moriarty, J. (2012b), “Theorising scenario analysis to improve future perspective planning in tourism”, Journal of Sustainable Tourism, Vol. 20 No. 6, pp. 779-800. Page, S.J. and Thorn, K.J. (1997), “Towards sustainable tourism planning in New Zealand: public sector planning responses”, Journal of Sustainable Tourism, Vol. 5 No. 1, pp. 59-77. Reisinger, Y. and Steiner, C.J. (2006), “Reconceptualizing object authenticity”, Annals of Tourism Research, Vol. 33 No. 1, pp. 65-86. Robertson, M. and Yeoman, I. (2014), “Signals and signposts of the future: literary festival consumption in 2050”, Tourism Recreation Research, Vol. 39, No. 3, pp. 321-42. Saarinen, J. (2006), “Traditions of sustainability in tourism studies”, Annals of Tourism Research, Vol. 33 No. 4, pp. 1121-40. Sparrow, J. (1994), Knowledge in Organisations, Sage, London. Statistics New Zealand (2007), “National Ethnic Population Projections 2006 (Base) – 2026 Update”, available at: www.stats.govt.nz/browse_for_stats/population/estimates_and_projections/National EthnicPopulationProjections_HOTP2006-26/Tables.aspx\ (accessed 10 November 2013). Wallace, S. and Riley, S. (2014), “Tourism 2025: an industry perspective”, Journal of Tourism Futures, Vol. 1 No. 1, pp. 56-60. Yeoman, I. (2012), 2050: Tomorrow’s Tourism, Channelview, Bristol. Yeoman, I. (2015), “The state of China”, Journal of Tourism Futures, Vol. 2 No. 2, (forthcoming). Yeoman, I., McMahon-Beattie, M. and Palomini-Schalscha, M. (2014), “Keeping it pure: could New Zealand be an Eco Paradise?”, Journal of Tourism Futures, Vol. 1 No. 1, pp. 20-36. Yeoman, I., Robertson, M. and Smith, K. (2011), “A futurist’s view on the future of events”, available at: www.tomorrowstourist.com/pdf/thefuturistsviewonthefutureofevents.pdf (accessed 10 November 2014). Young, G. (1973), Tourism – Blessing or Blight? Penguin, London.

PY - 2015

Y1 - 2015

N2 - Purpose – The purpose of this paper is to portray the future of tourism in New Zealand based upon a philosophy of sustainability and cultural identity as a response to the present 2025 Tourism Strategy.Design/methodology/approach – The research deployed a scenario planning methodology resulting in four portraits of the future.Findings – Environmental issues and global migration are the key issues that will shape the future of New Zealand tourism. In order to address these issues four scenarios were constructed. New Zealand Wonderland portrays a future based upon a grounded international reputation for environmentalism driven by good governance, climate change targets and ecotourism. Indiana Jones and the Search for Cultural Identity position a future driven by rapid growth and unregulated air travel resulting in environmental degradation. A Peaceful Mixture is a balance of socio-cultural and environmental dimensions of sustainability at the centre of a tourism product shaped upon Maori culture and economic prosperity. The final scenario, New Zealand in Depression, is the worst possible outcome for New Zealand’s tourism industry as the three dimensions of economy, community, and environment are not at equilibrium. New Zealand would be over-polluted with an uncontrolled number of migrants.Research limitations/implications – The research was a social construction of ten experts’ views on the future of sustainable tourism.Originality/value – New Zealand’s present approach to the future of tourism is shaped by the 2025 Tourism Framework (http://tourism2025.org.nz/). This is derived from a business perspective and a neoliberal political philosophy and it is void of the words ecotourism and sustainability. This paper argues that the present strategy will fail because of community disengagement that proposes a range of alternative directions based upon a political discourse of sustainability and shaped by environmental credentials and cultural identity.

AB - Purpose – The purpose of this paper is to portray the future of tourism in New Zealand based upon a philosophy of sustainability and cultural identity as a response to the present 2025 Tourism Strategy.Design/methodology/approach – The research deployed a scenario planning methodology resulting in four portraits of the future.Findings – Environmental issues and global migration are the key issues that will shape the future of New Zealand tourism. In order to address these issues four scenarios were constructed. New Zealand Wonderland portrays a future based upon a grounded international reputation for environmentalism driven by good governance, climate change targets and ecotourism. Indiana Jones and the Search for Cultural Identity position a future driven by rapid growth and unregulated air travel resulting in environmental degradation. A Peaceful Mixture is a balance of socio-cultural and environmental dimensions of sustainability at the centre of a tourism product shaped upon Maori culture and economic prosperity. The final scenario, New Zealand in Depression, is the worst possible outcome for New Zealand’s tourism industry as the three dimensions of economy, community, and environment are not at equilibrium. New Zealand would be over-polluted with an uncontrolled number of migrants.Research limitations/implications – The research was a social construction of ten experts’ views on the future of sustainable tourism.Originality/value – New Zealand’s present approach to the future of tourism is shaped by the 2025 Tourism Framework (http://tourism2025.org.nz/). This is derived from a business perspective and a neoliberal political philosophy and it is void of the words ecotourism and sustainability. This paper argues that the present strategy will fail because of community disengagement that proposes a range of alternative directions based upon a political discourse of sustainability and shaped by environmental credentials and cultural identity.

KW - Tourism

KW - Maori

KW - Identity

KW - Scenario planning

KW - Futures

U2 - 10.1108/JTF-12-2014-0003

DO - 10.1108/JTF-12-2014-0003

M3 - Article

VL - 2

SP - 118

EP - 130

JO - Journal of Tourism Futures

T2 - Journal of Tourism Futures

JF - Journal of Tourism Futures

SN - 2055-5911

IS - 1

ER -

Yeoman I, Andrade A, Leguma E, Wolf N, Ezra P, Tan R et al. 2050: New Zealand’s sustainable future. Journal of Tourism Futures. 2015;2(1):118-130. https://doi.org/10.1108/JTF-12-2014-0003