Photo of Una Mc Mahon-Beattie

Una Mc Mahon-Beattie


  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 599 Citations
  • 12 h-Index
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Personal profile


Professor Una McMahon-Beattie is Head of Department for Hospitality and Tourism Management which includes the award winning restaurant, The Academy, Belfast and the Food and Consumer Testing Suits (FACTS), Coleraine.Una studied Modern History at Queen’s University Belfast. In 1988 she completed an MSc in International Hotel Management University of Surrey, a PGCE in Research Methods of Human Science at Ulster University in 1996 and in 2009 a PhD in Revenue Management and Consumer Trust at the University of Gloucestershire.She is a Senior Fellow of the Higher Education Academy and is a Fellow of the University’s Centre for Higher Education and Research Practice.Una joined the University in 1990 from working in luxury hotels in London. Her main research areas are revenue management, tourism and event marketing and tourism futures. She is the Deputy Editor of the Journal of Revenue and Pricing Management and a board member of the Journal of Tourism Futures.Una has published extensively in leading journals and is author/co-editor of seven books including the ‘The Future of Events and Festivals’ and ‘The Future of Food Tourism: Foodies, Experiences, Exclusivity, Visions and Political Capital’. Recent research grants in the area of food include an investigation into the balance of healthy versus less healthy food promotions among Northern Ireland food retailers (Food Standards Agency) and the balance of healthy versus less-healthy food promotions among Republic of Ireland food retailers (safefood).Una has been an external examiner at institutions both nationally and Internationally including the University of Surrey, the University of Bournemouth, University College Birmingham, Glion Institution of Higher Education (Switzerland) and most recently, EASM East Asia Institute of Management, Singapore. Nationally, Una is an Executive Member and Honorary Treasurer of the Council of Hospitality Management Education (CHME).

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learning Social Sciences
student Social Sciences
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learning environment Social Sciences
business school Social Sciences
Teaching Social Sciences
community Social Sciences
staff Social Sciences

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Research Output 1995 2019

educational setting
secondary school

The Experience Economy: Micro Trends

Yeoman, I. & McMahon-Beattie, U., 4 Jul 2019, In : Journal of Tourism Futures. 5, 2, p. 114-119

Research output: Contribution to journalArticle

Open Access
consumption behavior

Utopian futures: Wellington on a Plate and the envisioning of a food festival in Tuscany

Yeoman, I., Nhem, S., McMahon-Beattie, U., Findlay, K., Goh, S. & S, T., 2019, The Routledge Handbook of Festivals. Mairs, J. (ed.). p. 417-425

Research output: Chapter in Book/Report/Conference proceedingChapter

What’s on offer? The types of food and drink on price promotion in retail outlets in the Republic of Ireland

Furey, S., McLaughlin, C., Hollywood, L. E., Burns, A., McMahon-Beattie, U., Price, RK., Humphreys, P., McCarthy, M., Collins, A., Raats, M., Tatlow-Golden, M., Dean, M. & Murrin, C., 17 Jan 2019, Cork. 94 p.

Research output: Book/ReportCommissioned report

Food Guide Pyramid
food retailing

Active apps: the use of Flipboard as a digital engagement tool in active and flexible learning environments

Carruthers, C., McQuillan, N., Wightman, C., Bolan, P., McIlveen-Farley, H., Kearney, M., McMahon-Beattie, U. & Purkis, H., 2018, Association of Learning Technologists (ALT) Annual Conference, 11th-13th September, Manchester. .

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Assessment of the use of meat thermometers by consumers on the island of Ireland

Lynsey Hollywood (Recipient), Una Mc Mahon-Beattie (Recipient), Ruth Price (Recipient) & Martin Devaney (Recipient), 18 Dec 2018

Prize: Other distinction

consumer attitudes

Best paper

Clare Carruthers (Recipient), Brenda Mc Carron (Recipient), Adrian Devine (Recipient), Peter Bolan (Recipient) & Una Mc Mahon-Beattie (Recipient), 10 May 2015



Activities 2019 2019

  • 1 Organising a conference, workshop, ...

Generation H

Lynsey Elizabeth Hollywood (Organiser), Laura Wells (Member of programme committee), Mairead McEntee (Member of programme committee), Una McMahon-Beattie, (Member of programme committee), Robert McKenna (Member of programme committee), Michael Gillies (Member of programme committee), Keelin Mc Grogan (Member of programme committee), Richard Gormley (Member of programme committee)
6 Jun 201924 Jun 2019

Activity: Participating in or organising an eventOrganising a conference, workshop, ...


Press / Media