Daniel Hsiang Hsu, (PhD Researcher)

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

If you made any changes in Pure these will be visible here soon.

Personal profile

Phd Researcher Profile

Daniel Hsu is a PhD researcher at the Ulster University Business School. His research focuses on the impact of employing digital technologies on small to medium-sized enterprises in aiding effective customer relationships. At the weekends, you can see him taking part in nature conservation volunteer projects across Northern Ireland countryside.

Since 2019, he started a VCRS-funded PhD research under the supervision of Dr Aodheen McCartan, Prof Barry Quinn and Prof Mark Durkin for the project of Digital Marketing and the Small Firm. His research interests lie at the SME digital marketing, particularly in content marketing for small businesses.


Daniel received a BSc in Computer Science and Information Engineering at Taipei Tech (2012) in Taiwan. Following this, he completed an MBA (distinction) in Services and Technology Management, also at Taipei Tech (2014). During the study, he won the overseas exchange scholarship from Taiwan to Institute of Technology Sligo in Ireland for a half year. The courses were taken in Digital Marketing and Managing People in Business.

In 2017, he gained an MSc (distinction) in Marketing at Ulster University and was awarded Santander scholarship, as well as won the Pure Running award for excellence of top mark in digitising marketing. His dissertation was under the supervision of Dr Damian Gallagher in developing a conceptual framework for micro-enterprise in rural North West Ireland to adopt digital technologies.

He is also passionate about education equality and diversity with respect to religion, race, sexuality, age and economic background. He had delivered more than 20 speeches to over a thousand Taiwanese schoolchildren sharing how his original scholarship allowed his completion of international higher education studies.

Research Interests

Digital Marketing, SME Marketing, Content Marketing, Social CRM

Education/Academic qualification

Master, Ulster University Business School

Sep 2016Oct 2017

Master, National Taipei University of Technology

Sep 2012Jun 2014

Bachelor, National Taipei University of Technology

Sep 2008Jun 2012


  • H Social Sciences (General)
  • SMEs
  • Small Firms
  • Digital Technology
  • Content Marketing
  • Marketing Communications


Dive into the research topics where Daniel Hsiang Hsu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
If you made any changes in Pure these will be visible here soon.