Daniel Hsiang Hsu, (PhD Researcher)

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

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Personal profile

Phd Researcher Profile

Daniel Hsu is a PhD researcher in the Ulster University Business School. His research focuses on the impact of adopting digital marketing on the small business context of SMEs in aiding effective marketing communications.

In 2019, he started a VCRS-funded PhD research under the supervision of Dr Aodheen McCartan, Prof Barry Quinn and Prof Mark Durkin for the project of Digital Marketing and the Small Firm. His research interests are in the fields of digital marketing, small firms, SMEs, and marketing communication strategies of small business.

Feel free to contact by emal: Hsu-TH@ulster.ac.uk


Daniel holds a BSc in Computer Science and Information Engineering at Taipei Tech (2012) in Taiwan. Following this, he completed an MBA (distinction) in Services and Technology Management, also at Taipei Tech (2014). During the study, he won an overseas exchange scholarship from Taiwan to Institute of Technology Sligo in Ireland for a half year. The courses were taken in Digital Marketing and Managing People in Business.

In 2017, he gained an MSc (distinction) in Marketing at Ulster University and was awarded Santander scholarship, as well as won the Pure Running award for excellence of top mark in digitising marketing. His dissertation was under the supervision of Dr Damian Gallagher in developing a conceptual framework for micro-enterprise in rural North West Ireland to adopt digital technologies.

Education/Academic qualification

Master, Ulster Univeristy

Sep 2016Oct 2017

Master, National Taipei University of Technology

Sep 2012Jun 2014

Bachelor, National Taipei University of Technology

Sep 2008Jun 2012

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Pure Running Award for Excellence

Daniel Hsiang Hsu (Recipient), Bronagh Magee (Recipient), Jun-Wei Li (Recipient) & Xin-Yu Wang (Recipient), 2017


Marketing management
World Wide Web
Growth opportunities

Activities 2017 2017

  • 1 Participating in a conference, workshop, ...

International Going Global Conference

Daniel Hsiang Hsu (Participant)
May 2017

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...