Activities per year
Phd Researcher Profile
Daniel Hsu is a PhD researcher at the Ulster University Business School. His research focuses on the impact of employing digital technologies on small to medium-sized enterprises in aiding effective marketing communications. At the weekends, you can see him taking part in nature conservation volunteer projects across Northern Ireland countryside.
Since 2019, he started a VCRS-funded PhD research under the supervision of Dr Aodheen McCartan, Prof Barry Quinn and Prof Mark Durkin for the project of Digital Marketing and the Small Firm. His research interests lie at the SME marketing, especially digital marketing and content marketing strategies for small businesses.
Daniel received a BSc in Computer Science and Information Engineering at Taipei Tech (2012) in Taiwan. Following this, he completed an MBA (distinction) in Services and Technology Management, also at Taipei Tech (2014). During the study, he won the overseas exchange scholarship from Taiwan to Institute of Technology Sligo in Ireland for a half year. The courses were taken in Digital Marketing and Managing People in Business.
In 2017, he gained an MSc (distinction) in Marketing at Ulster University and was awarded Santander scholarship, as well as won the Pure Running award for excellence of top mark in digitising marketing. His dissertation was under the supervision of Dr Damian Gallagher in developing a conceptual framework for micro-enterprise in rural North West Ireland to adopt digital technologies.
He is also passionate about education equality and diversity with respect to religion, race, sexuality, age and economic background. He had delivered more than 20 speeches to over a thousand Taiwanese schoolchildren sharing how his original scholarship allowed his completion of international higher education studies.
SME Marketing, Small Firms, Digital Marketing, and Content Marketing Strategies
Master, Ulster University Business School
Sep 2016 → Oct 2017
Master, National Taipei University of Technology
Sep 2012 → Jun 2014
Bachelor, National Taipei University of Technology
Sep 2008 → Jun 2012
- H Social Sciences (General)
- Small Firms
- Digital Technology
- Content Marketing
- Marketing Communications