Research output per year
Research output per year
Shore Road, Jordanstown Campus
BT37 0QB Newtownabbey
United Kingdom
Research activity per year
I love sharing knowledge and learning from others with different life experiences. My teaching and research interests are in the areas of digital marketing, social media marketing, and content marketing, particularly in relation to marketing technology (MarTech) and more generally how companies/organisations use digital technology as a resource and how digital content can improve effective customer relationships.
I began my PhD journey at the Ulster University Business School in 2019 under the supervision of Dr Aodheen McCartan, Professor Barry Quinn, and Professor Mark Durkin. My research interests lie at digital marketing in the context of a small business. This study is funded by the Vice-Chancellor's Research Scholarships (VCRS) from Ulster University.
Prior to starting my doctorate, I received a Masters (MSc) in Marketing from Ulster University in 2017. I was awarded with a Santander scholarship and the Pure Running award for excellence of top mark in the module of Digitising Marketing. My dissertation was under the supervision of Dr Damian Gallagher in developing a conceptual framework for micro-enterprise in rural North West Ireland to adopt digital technologies.
Responsibilities & Affiliations
Digital Marketing/Business Modules Taught:
Other Marketing/Business Modules Taught:
Having completed a Bachelor's degree (BSc) in Computer Science and Information Engineering at Taipei Tech (2012) in Taiwan, Daniel also gained an MBA degree in Services and Technology Management at Taipei Tech (2014). During the study, he won the overseas exchange scholarship from Taiwan to Institute of Technology Sligo in Ireland for a half year. The courses were taken in Digital Marketing and Managing People in Business. From 2017-2019, Daniel served as a Digital Marketing Communications Specialist and then a Product-Marketing Project Manager for a 3D printing company in Taiwan. His previous studies and the industry experience subsequently developed into his current PhD project.
International education allowed Daniel to free up new dimensions to the life and face the globalising world with optimism. Since then, he has been passionate about education equality and diversity with respect to religion, race, sexuality, age and economic background. He had delivered more than 20 speeches to over a thousand Taiwanese schoolchildren sharing how his original scholarship allowed his completion of international higher education studies (2015-2017).
Academic Qualifications
Digital Marketing, Small Business Marketing, Content Marketing, Social Media, Customer Relationship
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Master, Ulster University Business School
Sep 2016 → Oct 2017
Master, National Taipei University of Technology
Sep 2012 → Jun 2014
Bachelor, National Taipei University of Technology
Sep 2008 → Jun 2012
Research output: Contribution to conference › Paper › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to conference › Paper › peer-review
Research output: Contribution to conference › Paper › peer-review
Hsu, Daniel Hsiang (Recipient), 2019
Prize: Honorary award
Hsu, Daniel Hsiang (Recipient), Magee, Bronagh (Recipient), Li, J. (Recipient) & Wang, X. (Recipient), 2017
Prize: Honorary award
Hsu, Daniel Hsiang (Recipient), 6 Oct 2014
Prize: Honorary award
Daniel Hsiang Hsu (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Daniel Hsiang Hsu (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
John Bustard (Participant), Rachael Fergie (Participant) & Daniel Hsiang Hsu (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Daniel Hsiang Hsu (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Daniel Hsiang Hsu (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Supervisor: Gallagher, D. (Supervisor)
Student thesis: Master's Thesis
Supervisor: Chen, M. (External person) (Supervisor)
Student thesis: Master's Thesis