Research output per year
Research output per year
Shore Road, Jordanstown Campus
BT37 0QB Newtownabbey
United Kingdom
Research activity per year
Daniel Hsu obtained a BSc and an MBA both from the National Taipei University of Technology, Taiwan. During the study, he was awarded an overseas exchange scholarship to the Institute of Technology Sligo, now Atlantic Technological University, Ireland. Daniel also received an MSc (Distinction) and other awards from Ulster University, including the Santander Scholarship Award and the Pure Running Award for excellence of top mark in Digitising Marketing. Before returning to academia, Daniel worked in the 3D printing industry as a Digital Marketing Communications Specialist (EU/US markets) and later a Product-Marketing Project Manager, focused on overseeing the launch of industrial-grade professional 3D printers from development to release. His previous studies and the industry experience subsequently developed into his current PhD project.
Daniel has broad research interests in the areas of digital marketing, social media, content marketing and marketing technology (MarTech), particularly in the context of small business. He began his PhD journey at the Ulster University Business School in 2019 under the supervision of Dr Aodheen McCartan, Professor Barry Quinn, and Professor Mark Durkin. Daniel’s doctoral research project focuses on how small firms use digital technology as a resource to manage customer relationships. He has presented his research internationally at a range of events and conferences, including:
Daniel is Lecturer in Digital Marketing & Analytics within the Liverpool Business School. He is passionate about learning and teaching (L&T) in Higher Education, particularly with the use of technology in the classroom to promote active learning. Daniel worked as a Casual Lecturer (2020-2022) in the subject of marketing and management at Ulster University, where he received the Distinguished Collaborative Education Excellence Fellowship award in 2022, in recognition of the positive impact on L&T. Daniel is also an Associate Fellow of the Higher Education Academy (AFHEA) and an Associate Member of the Association for Learning Technology (ALT).
Digital Marketing, Small Business Marketing, Content Marketing, Social Media, Customer Relationship
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Master, Ulster University Business School
Sept 2016 → Oct 2017
Master, National Taipei University of Technology
Sept 2012 → Jun 2014
Bachelor, National Taipei University of Technology
Sept 2008 → Jun 2012
Research output: Contribution to conference › Paper › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to conference › Paper › peer-review
Research output: Contribution to conference › Paper › peer-review
Hsu, D. H. (Recipient), 2019
Prize: Honorary award
Hsu, D. H. (Recipient), Magee, B. (Recipient), Li, J.-W. (Recipient) & Wang, X.-Y. (Recipient), 2017
Prize: Honorary award
Hsu, D. H. (Recipient), 6 Oct 2014
Prize: Honorary award
Bustard, J. (Recipient), Withers, R. (Recipient) & Hsu, D. H. (Recipient), 2022
Prize
Hsu, D. H. (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Hsu, D. H. (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Bustard, J. (Participant), Fergie, R. (Participant) & Hsu, D. H. (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Hsu, D. H. (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Hsu, D. H. (Participant)
Activity: Participating in or organising an event › Participating in a conference, workshop, ...