Photo of Sharon Ponsonby-Mccabe

Sharon Ponsonby-Mccabe


  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 17 Citations
  • 3 h-Index
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Personal profile


Sharon entered academia in 1998, with the aim of transforming how business/marketing education is envisioned, experienced and enacted, by making much-needed, professionally-relevant advancements in knowledge and understanding of what value is, how it is created, and how it can be sustained over time.She challenges and changes interpretations of foundational business/marketing ideologies through applying and disseminating the fruits of her multi-disciplinary and multi-agency research and scholarship into value, its creation and sustainability, in all aspects of her professional practice.Sharon's ongoing capacity to effectively lead innovative, reputable, sustainable, professionally-relevant strategic developments (e.g. curriculum design/delivery; learning/teaching/assessment; education branding; student experience enhancement) is underpinned by a unique appreciation of the transformative power of continuous, creative re-invention (e.g. of self, company, product, brand). Her lifelong learning journey continues…

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Research Output 2000 2017

  • 17 Citations
  • 3 h-Index
  • 9 Article
  • 8 Conference contribution
  • 1 Artefact

Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

Brown, S., Maclaran, P., Ponsonby-McCabe, S., Stevens, L. & Roel, W., 27 Oct 2017, (Accepted/In press) Unknown Host Publication. 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Cultivating Innovative, Collaborative, Inquiry-Centred Learning Environments: Strategic Perspectives from the Marketing Discipline Space

Ponsonby-McCabe, S. & Durkin, M., 26 Jan 2015, Unknown Host Publication.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

They're Gr-r-reat! Welcome to the Special Issue

Brown, S. & Ponsonby-McCabe, S., 2013, In : Journal of Marketing Management. 29, 1-2, p. 1-4

Research output: Contribution to journalArticle

Open Access

Pricing Segmentation and Analytics

Ponsonby-McCabe, S., 2012, In : Journal of Revenue and Pricing Management. 11, 5, p. 560-561

Research output: Contribution to journalArticle

Open Access