Sharon Ponsonby-Mccabe

Sharon Ponsonby-Mccabe

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

Calculated based on number of publications stored in Pure and citations from Scopus
20002024

Research activity per year

Personal profile

Biography

Sharon entered academia in 1998, with the aim of transforming how business/marketing education is envisioned, experienced and enacted, by making much-needed, professionally-relevant advancements in knowledge and understanding of what value is, how it is created, and how it can be sustained over time.She challenges and changes interpretations of foundational business/marketing ideologies through applying and disseminating the fruits of her multi-disciplinary and multi-agency research and scholarship into value, its creation and sustainability, in all aspects of her professional practice.Sharon's ongoing capacity to effectively lead innovative, reputable, sustainable, professionally-relevant strategic developments (e.g. curriculum design/delivery; learning/teaching/assessment; education branding; student experience enhancement) is underpinned by a unique appreciation of the transformative power of continuous, creative re-invention (e.g. of self, company, product, brand). Her lifelong learning journey continues…

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