Photo of Sharon Ponsonby-Mccabe

Sharon Ponsonby-Mccabe

Dr

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20002017

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Biography

Sharon entered academia in 1998, with the aim of transforming how business/marketing education is envisioned, experienced and enacted, by making much-needed, professionally-relevant advancements in knowledge and understanding of what value is, how it is created, and how it can be sustained over time.She challenges and changes interpretations of foundational business/marketing ideologies through applying and disseminating the fruits of her multi-disciplinary and multi-agency research and scholarship into value, its creation and sustainability, in all aspects of her professional practice.Sharon's ongoing capacity to effectively lead innovative, reputable, sustainable, professionally-relevant strategic developments (e.g. curriculum design/delivery; learning/teaching/assessment; education branding; student experience enhancement) is underpinned by a unique appreciation of the transformative power of continuous, creative re-invention (e.g. of self, company, product, brand). Her lifelong learning journey continues…

Fingerprint

Dive into the research topics where Sharon Ponsonby-Mccabe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 2 Similar Profiles
If you made any changes in Pure these will be visible here soon.