Photo of Robert Mc Kenna

Robert Mc Kenna

Mr

  • York Street, Belfast Campus

    BT15 1ED Belfast

    United Kingdom

  • 3 Citations
  • 1 h-Index
20132019
If you made any changes in Pure these will be visible here soon.

Research Output 2013 2019

  • 3 Citations
  • 1 h-Index
  • 3 Conference contribution
  • 1 Other
  • 1 Article
  • 1 Other contribution
Filter
Article
2016
3 Citations (Scopus)
Open Access
File
Revenue management
Pricing
Consumer behaviour
Consumer research
Marketing