No photo of Richard Mitchell
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 44 Citations
  • 3 h-Index

Research output per year

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Research Output

  • 44 Citations
  • 3 h-Index
  • 3 Article

A Framework for SME Retail Branding

Mitchell, R. J., Hutchinson, K., Quinn, B. & Gilmore, A., 13 Jul 2015, In : Journal of Marketing Management. 31, 17-18, p. 1818 1850 p.

Research output: Contribution to journalArticle

Open Access
  • 10 Citations (Scopus)
    Open Access
  • 12 Citations (Scopus)

    Interpretation of the retail brand: an SME perspective

    Mitchell, R. J., Hutchinson, K. & Bishop, S., 24 Sep 2011, In : International Journal of Retail & Distribution Management. 40, 2, p. 157-175

    Research output: Contribution to journalArticle

    Open Access
  • 22 Citations (Scopus)


    • 1 Publication Peer-review

    SAGE Publications (Publisher)

    Karise Hutchinson (Reviewer), Peter Bolan (Reviewer), R.J. Mitchell (Reviewer)

    Activity: Publication peer-review and editorial workPublication Peer-review