Research output per year
Research output per year
Fingerprint
Dive into the research topics where Richard Mitchell is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Research output
- 3 Article
-
A Framework for SME Retail Branding
Mitchell, R. J., Hutchinson, K., Quinn, B. & Gilmore, A., 13 Jul 2015, In: Journal of Marketing Management. 31, 17-18, p. 1818 1850 p.Research output: Contribution to journal › Article › peer-review
Open Access23 Citations (Scopus) -
Brand management in small and medium-sized (SME) retailers: A future research agenda
Mitchell, R., Hutchinson, K. & Quinn, B., 8 Jul 2012, In: Journal of Marketing Management. 29, 11-12, p. 1367-1393Research output: Contribution to journal › Article › peer-review
Open Access20 Citations (Scopus) -
Interpretation of the retail brand: an SME perspective
Mitchell, R. J., Hutchinson, K. & Bishop, S., 24 Sept 2011, In: International Journal of Retail & Distribution Management. 40, 2, p. 157-175Research output: Contribution to journal › Article › peer-review
Open Access29 Citations (Scopus)
Activities
- 1 Publication Peer-review
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SAGE Publications (Publisher)
Hutchinson, K. (Reviewer), Bolan, P. (Reviewer) & Mitchell, R. J. (Reviewer)
2015Activity: Publication peer-review and editorial work › Publication Peer-review