No photo of Richard Mitchell
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 37 Citations
  • 3 h-Index
20112015
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Fingerprint Dive into the research topics where Richard Mitchell is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Retail Business & Economics
Branding Business & Economics
Brand management Business & Economics
Retailers Business & Economics
Owner-managers Business & Economics
Small to medium-sized enterprises Business & Economics
Research agenda Business & Economics
Small and medium-sized enterprises Business & Economics

Research Output 2011 2015

  • 37 Citations
  • 3 h-Index
  • 3 Article
6 Citations (Scopus)

A Framework for SME Retail Branding

Mitchell, R. J., Hutchinson, K., Quinn, B. & Gilmore, A., 13 Jul 2015, In : Journal of Marketing Management. 31, 17-18, p. 1818 1850 p.

Research output: Contribution to journalArticle

Open Access
Branding
Retail
Small and medium-sized enterprises
Owner-managers
Retailers
10 Citations (Scopus)
Open Access
Branding
Research agenda
Brand management
Retailers
Retail
21 Citations (Scopus)

Interpretation of the retail brand: an SME perspective

Mitchell, R. J., Hutchinson, K. & Bishop, S., 24 Sep 2011, In : International Journal of Retail & Distribution Management. 40, 2, p. 157-175

Research output: Contribution to journalArticle

Open Access
Retail
Small to medium-sized enterprises
Owner-managers
Branding
Brand management

Activities 2015 2015

  • 1 Publication Peer-review

SAGE Publications (Publisher)

Karise Hutchinson (Reviewer), Peter Bolan (Reviewer), R.J. Mitchell (Reviewer)
2015

Activity: Publication peer-review and editorial workPublication Peer-review