Personal profile
Biography
As a multimedia designer in Canada for eight years, Philip worked for some of the world’s best-known consumer brands in packaging design, illustration, and advertising collateral for in-store, interactive multimedia, and TV advertising. Working with many large international corporate clients across Canada and America, such as Armtec, Labatt’s, Cook’s, Sternson Limited, and SC Johnson.
Philip's leadership in multimedia design and development at the Centre for Digital Learning at Ulster University was marked by numerous accolades and recognitions. His innovative approach to designing educational content and courses, incorporating design thinking, 2D and 3D animation, and interactive multimedia for higher education, earned him the international 2018 MEDEA overall Award for User-Generated educational content. His commitment to collaborative excellence was also acknowledged with the 2018 Distinguished Education Excellence Award. His involvement in creating multiple award-winning digital multimedia learning initiatives at Ulster further underscores his expertise and dedication.
Recently employed (Jan 2024 - June 2025) as Lecturer in Graphic Design (0.5 FTE), Belfast School of Art. And as a Research Associate in Immersive Multimedia (0.5 FTE), the Future Island-Island GTE. Philip is currently employed (July 2025 - present) as a Creative Digital Designer in the Centre for Digital Learning Enhancement at the University of Ulster (Belfast Campus).
Research:
A part-time PhD researcher at Ulster University, researching innovative design approaches to 6DoF storytelling in immersive VR environments and UX for AR/VR/MR.
Professional Memberships:
A Fellow of the Higher Education Academy (FHEA).
A Fellow of CHERP (Center for Higher Education Research & Practice) Ulster University (FCHERP).
A member of IDI (Institute of Designers Ireland).
A member of the IDF (Interaction Design Foundation).
A member of the UCU (University and College Union).
And an ALT (Association for Learning Technology) - Associate Member.
Education/Academic qualification
Fellow of the Higher Education Academy, Higher Education Academy
Award Date: 5 Mar 2018
Master, MSc, Computing and Design (pass with Distinction)
2001 → 2002
Bachelor, BA (Hons), Visual Communication (first class Honours)
1998 → 2001
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 11 Sustainable Cities and Communities
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SDG 13 Climate Action
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Collaborations and top research areas from the last five years
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User testing of a prototype six degrees of freedom (6DoF) Virtual Reality (VR) experience by expert user groups.
O'Neill, P., Magee, J., Boyd, K., Keeney, D. & Tosh, D., 30 Jan 2023, p. 18-19.Research output: Contribution to conference › Poster › peer-review
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Designing New Worlds: Design, evaluation and specification of user experiences within immersive environments
O'Neill, P., Magee, J., Boyd, K., Keeney, D. & Tosh, D., 20 Oct 2021, (Published online).Research output: Contribution to conference › Poster › peer-review
Open AccessFile21 Downloads (Pure) -
Training in multiple breath washout testing for respiratory physiotherapists
O'Neill, K., Elborn, S., Tunney, M., O'Neill, P. (Contributor), Rowan, S., Martin, S. & Bradley, J. M., Mar 2018, In: Physiotherapy. 104, 1, p. 61-66 6 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
A Creative Approach to Student Engagement
Beggs, R., O'Neill, P. & Jaffrey, A., Jun 2015.Research output: Contribution to conference › Paper
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Physio-Learn – developing a modern device responsive social multimedia teaching tool for physiotherapy students.
O'Neill, P., Bradley, J., Moran, F. & O’Neill, B., 21 Dec 2015, In: Perspectives on Pedagogy and Practice - Centre for Higher Education Research & Practice. 6, p. 65-74Research output: Contribution to journal › Article › peer-review
Prizes
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2018 Distinguished Education Excellence Award For Collaborative Excellence
Jackson, H. (Recipient), O'Neill, P. (Recipient) & Mairs Dyer, J. (Recipient), 26 Jun 2018
Prize: Honorary award
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2018 Medea Award for User-Generated Educational Media
O'Neill, P. (Recipient), Jackson, H. (Recipient) & Mairs Dyer, J. (Recipient), 14 Jun 2018
Prize: Honorary award
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Activities
- 2 Oral presentation
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Emerging technologies in design
O'Neill, P. (Speaker) & Quigley, T. (Speaker)
21 Nov 2024Activity: Talk or presentation › Oral presentation
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Meet the Researchers - Designing New Worlds presentation
O'Neill, P. (Speaker)
20 Oct 2021Activity: Talk or presentation › Oral presentation
Projects
- 1 Finished
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FII: AHRC funded Green Transition Ecosystem: Future Island-Island
Magee, J. (PI), Bates, J. (CoI), Folli, R. (CoI), Keeney, D. (CoI), Montgomery, I. (CoI), Power, S. (CoI), Dixon, B. (CoI), Parkin, A. (CoI), Gault, A. (CoI), Melki, H. (CoI), Fleming, K. (CoI), Dargie, S. (CoI), Quigley, T. (CoI), Chen, Y. (CoI), Logan, D. (CoI), Meakin, E. (CoI), Brolly, R. (CoI), Dunlop, P. (CoI), Moore, P. (CoI), McGinn, M. (CoI), Golden, S. (CoI), Lyons, F. (CoI), O'Connor, K. (CoI), Fomin, M. (CoI), Pourshahidi, K. (CoI), Charles, D. (CoI), Mc Garrigle, C. (CoI), Quinn, J. (CoI), McIlhagger, A. (CoI), Fernandez-Ibanez, P. (CoI), Byrne, J. (CoI), Forsythe, W. (CoI), O'Neill, P. (CoI), Jackson-Smyth, J. (CoI), Duffy, A. (CoI), Yazirlioglu, L. (CoI), Morgan, B. (CoI), Newell, K. (CoI) & Singleton, R. (CoI)
Arts and Humanities Research Council
1/10/23 → 30/09/25
Project: Research