Philip O'Neill

Philip O'Neill, (PhD Researcher)

Lecturer in Graphic Design, Research Associate in Immersive Multimedia

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile


As a multimedia designer in Canada for eight years, Philip worked for some of the world’s best-known consumer brands in packaging design, illustration, and advertising collateral for in-store, interactive multimedia, and TV advertising. Working with many large international corporate clients across Canada and America, such as Armtec, Labatt’s, Cook’s, Sternson Limited, and SC Johnson.

Philip's leadership in multimedia design and development at the Center for Digital Learning at Ulster University was marked by numerous accolades and recognition. His innovative approach to designing educational content and courses, incorporating design thinking, 2D and 3D animation, and interactive multimedia for higher education, earned him the international 2018 MEDEA overall Award for User-Generated educational content. His commitment to collaborative excellence was also acknowledged with the 2018 Distinguished Education Excellence Award. His involvement in creating multiple award-winning digital multimedia learning initiatives at Ulster further underscores his expertise and dedication.

Currently employed as Lecturer in Graphic Design (0.5 FTE), Belfast School of Art. And as a Research Associate in Immersive Multimedia (0.5 FTE), the Future Island-Island GTE.


A PhD researcher at Ulster University, researching innovative design approaches to 6DoF storytelling in immersive VR environments and UX for AR/VR/MR. 

Professional Memberships:

A Fellow of the Higher Education Academy (FHEA).

A Fellow of CHERP (Center for Higher Education Research & Practice) Ulster University (FCHERP).

A member of IDI (Institute of Designers Ireland).

A member of the IDF (Interaction Design Foundation).

A member of the UCU (University and College Union).

And an ALT (Association for Learning Technology) - Associate Member.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 13 - Climate Action

Education/Academic qualification

Fellow of the Higher Education Academy, Higher Education Academy

Award Date: 5 Mar 2018

Master, MSc, Computing and Design (pass with Distinction)


Bachelor, BA (Hons), Visual Communication (first class Honours)



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