Personal profile
Biography
My research involves interdisciplinary scholarship on how wider health and social outcomes are shaped through involvement in sport and leisure. My sport management teaching has evolved since I began in 1999, and my current focus is on leadership, management, and social justice in and through sport organisations. I am also a Senior Fellow of Advance HE.
Doctoral research supervision:
Current
- Piarais McShane: Developing a Behaviour Change Framework to Improve Nutritional Status and Service Provision in Elite Gaelic Games Athletes (2028)
- Jack Micklewright: Examining Esports Cultures – Environmental Sustainability in UK Esports: Institutional Understandings and Practices (2027) (Supervisor)
- Gerard Walsh: Benchmarking the Effectiveness of the Sport Development System Within Gaelic Games (2026) (Supervisor)
- Sara Douglas: Placing the Athlete in The Centre: What Are Visually Impaired Athletes’ Experiences Of Classification, And How Can We Improve It? (2026) (Supervisor)
Completed
- Tunde Adebisi, PhD: Football Gambling and Youth in Africa (2025) (Supervisor)
- Erin McEvoy, PhD. Women, Gambling Addictions and Gambling Marketing (2025) (Lead Supervisor)
- Connor Penfold, PhD. The Disabled Supporter as an Activist for Social Inclusion in English Football (completed 2024) (Lead Supervisor)
- Kyle Ferguson, PhD. An Analysis of The Management Process in Sport For Development Projects in Northern Ireland (completed 2021) (Supervisor)
- Marc Mac Sharry, MPhil. A Study of the Political Challenges Associated with the Hosting of an International Cross-Border Sporting Event – Case Study WRC Rally Ireland 2007 (completed 2023) (Supervisor)
Current and Recent Grants
2026
- UKRI Rapid Evidence Review. (P-I) £49,580.62
2025
- Ulster University, Research Impact Fund. (P-I) £3,600
- Ulster University, Research Seed Funding. £955
- ESRC, Festival of Social Science (co-I). £600
2024
- ESRC, Festival of Social Science: When the Game Plays You: Uncovering the Hidden Costs of Gambling (co-I). £550.
2022
- Government of Ireland, North-South Research Programme. (P-I) €199,962
2021
- ESRC, Festival of Social Science: When the Fun Stops (P-I). £500
Education/Academic qualification
PhD, Loughborough University
1 Sept 2008 → 10 Oct 2014
Award Date: 15 Dec 2014
Keywords
- HD28 Management. Industrial Management
- Gambling
- Marketing
- Sport
- Disability
- Youth
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Accessibility in Sport Management: International Venue Perspectives
Darcy, S., Kitchin, P. J., Dickson, T. J. & Paramio-Salcines, J. L., 17 Apr 2025, 1 ed. Abingdon, Oxon: Routledge. 146 p. (European Association for Sport Management Series; no. 2)Research output: Book/Report › Book › peer-review
1 Link opens in a new tab Citation (Scopus) -
Challenging ableism and disablism in English football fandom: Disabled supporters and repertoires of ‘everyday resistance’
Penfold, C., Darby, P. & Kitchin, P. J., 30 Jan 2026, In: Disability & Society. 41, 1, p. 214-235 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)123 Downloads (Pure) -
Understanding mediated sports consumption by Irish children: A qualitative study exploring their exposure and understanding of gambling marketing, risks and harms.
Kitchin, P. J., McEvoy, E., Kerr, A. & O'Brennan, J., 11 Sept 2024, (Published online) In: BMC Public Health. 24, 1, p. 1-13 13 p., 2478.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Link opens in a new tab Citations (Scopus)109 Downloads (Pure) -
CODE RED: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kerr, A., Kitchin, P. J., O'Brennan, J., Bidav, T. & McEvoy, E., 4 Oct 2024, 36 p.Research output: Book/Report › Commissioned report
Open AccessFile314 Downloads (Pure) -
Collective Action, sport spectatorship, and disability.
Penfold, C., Darby, P. & Kitchin, P. J., 2026, Sport, Activism and Social Movements: International Perspectives . Turner, M. & Ludvigsen, J. A. L. (eds.). London: Routledge, p. 123-140 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Prizes
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Inter-Disciplinary PhD Competition Winner
Kitchin, P. J. (Recipient) & Gallagher, D. (Recipient), 12 Dec 2018
Prize
File -
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Fair Play? Assessing the exposure of young people to gambling marketing through sport on the island of Ireland (YouGaMSI)
Kitchin, P. J. (Recipient), Kerr, A. (Recipient), O'Brennan, J. (Recipient) & Mc Evoy, E. (Recipient), 2022
Prize
Activities
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Report Launch: Code-Red: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kitchin, P. (Organiser & Speaker), Kerr, A. (Organiser & Speaker), O'Brennan, J. (Organiser), Bidav, T. (Member of programme committee) & McEvoy, E. (Member of programme committee)
4 Oct 2024Activity: Participating in or organising an event › Organising a conference, workshop, ...
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YouGaMSI: Code Red: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland.
Kerr, A. (Speaker), Kitchin, P. (Speaker), O'Brennan, J. (Speaker), Bidav, T. (Speaker) & McEvoy, E. (Speaker)
8 Oct 2024Activity: Talk or presentation › Invited talk
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European Association for Sport Management Conference
Donnelly, P. (Chair), Telford, R. (Chair), Paradis, K. (Member of programme committee), Haughey, T. (Organiser), Fyfe, C. (Organiser) & Kitchin, P. J. (Organiser & Speaker)
8 Sept 2023 → 15 Sept 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Ulster Gambling Research Programme
Kitchin, P. (Speaker)
12 Sept 2025Activity: Talk or presentation › Invited talk
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The Football Collective Annual Conference
Ferguson, K. (Chair), Paradis, K. (Member of programme committee), Darby, P. (Member of programme committee), Kitchin, P. (Member of programme committee), Liston, K. (Member of programme committee), Heffernan, C. (Member of programme committee), Adams, R. (Member of programme committee) & Fyfe, C. (Organiser)
27 Nov 2025 → 28 Nov 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
Press/Media
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All-island report finds young people exposed to high levels of gambling marketing across sport and media
Kitchin, P., Kerr, A., O'Brennan, J., Bidav, T. & McEvoy, E.
4/10/24
2 items of Media coverage, 1 Media contribution
Press/Media: Research
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Children see gambling as 'normal part of sport', new study finds
Kitchin, P., McEvoy, E., Kerr, A. & O'Brennan, J.
13/09/24
1 item of Media coverage
Press/Media: Research
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Does there need to be stricter regulations on gambling?
8/08/25
1 Media contribution
Press/Media: Expert Comment
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Gambling Marketing and the Cheltenham Festival 2025
11/03/25
1 Media contribution
Press/Media: Expert Comment
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Stormont APG urges UK Culture Secretary to take immediate action to restrict gambling advertising
Kitchin, P., Kerr, A., O'Brennan, J., McEvoy, E., Bidav, T. & Sullivan, E.
24/11/24
1 item of Media coverage
Press/Media: Research
Profiles
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Sport-Environment Determinants of Gambling Initiation and Escalation: A Systematic Review
Kitchin, P. (PI), Coogan, K. (CoI) & Shannon, S. (CoI)
Arts and Humanities Research Council
1/01/26 → 30/06/26
Project: Research
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Developing a Behaviour Change Framework to Improve Nutritional Status and Service Provision in Elite Gaelic Games Athletes.
Hutson, M. (PI), Donnelly, P. (CoI) & Kitchin, P. (CoI)
1/10/25 → 30/09/28
Project: Research
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Gambling, Mediasation and sport in Ireland and Northern Ireland
Kitchin, P. (PI)
1/09/22 → 31/10/24
Project: Research
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Design and Delivery of Investing in our future training and development programme for the Southern Ulster Peace III Programme
Kitchin, P. (CoI) & Darby, P. (PI)
1/06/10 → 31/05/11
Project: Research
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(Sport and Peace - Building Positive Relations at the local level = Theme) Title = Sport and Community Education
Kitchin, P. (PI)
10/05/10 → 31/12/10
Project: Research