Personal profile
Biography
Lynsey is the Manager of the Food & Drink Business Development Centre at Ulster University Business School. Her role seeks to engage with local and international food businesses in research and innovation as well as develop teaching programmes to support the needs of the Food & Drinks industry. She is the Course Director for the MSc Food Design and Innovation (Launching September 2020).
Prior to this role Lynsey taught on the BSc Hons Consumer Management and Food Innovation degree. She was the coordinator for the following modules: Consumer Marketing Management, Consumer Behaviour, Food and the media, Product Development and Food retailing.
In 2009, Lynsey completed her PhD in food marketing from Ulster University then took up a position as a Lecturer in Business Strategy. In 2010 to 2012, she held a position as a Research Fellow within the Global Institute for Food Security at Queens University Belfast.
Lynsey is currently the Principal Investigator on two safefood funded projects addressing food safety culture and food brought into healthcare facilities. Lynsey was also the Principal Investigator on the safefood project exploring consumers use of meat thermometers which was used as the evidence base to inform a nationwide campaign on meat safety. She was also the Principal Investigator on the Food Standards Agency investigation into the healthfulness of food retail promotions in Northern Ireland and was part of the research team for a comparable study in the Republic of Ireland, funded by safefood. She has also acted as a co-investigator (in collaboration with Queens University Belfast) on the safefood funded study investigating cooking skills on the island of Ireland. This project resulted in ten high quality publications.
Her research skills include: survey design, qualitative NVivo analysis, focus groups, interviews and observation studies.
She currently supervises five PhD students all completing projects in the area of food marketing, consumer insight, food poverty and product development.
Lynsey is a member of Belfast Food Network’s Food Poverty steering group and is a volunteer for the Chartered Institute of Marketing.
Education/Academic qualification
PhD, Examining dimensions of consumer behaviour within the commodity liquid milk market
1 Oct 2005 → 31 Oct 2002
Award Date: 31 Oct 2008
Bachelor, BSc Consumer Studies - First Class Honours
Award Date: 7 Jul 2005
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land
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Collaborations and top research areas from the last five years
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Supporting community cohesion through ICT: The epartners programme in Northern Ireland
Austin, R., Hunter, B. & Hollywood, L., 30 Nov 2015, In: Computers in Human Behaviour. 52, p. 508-514 7 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Link opens in a new tab Citations (Scopus)254 Downloads (Pure) -
Revenue management, pricing and the consumer
McMahon-Beattie, U., McEntee, M., McKenna, R., Yeoman, I. & Hollywood, L., 8 Apr 2016, (Published online) In: Journal of Revenue and Pricing Management. 0Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Link opens in a new tab Citations (Scopus)366 Downloads (Pure) -
Critical review of behaviour change techniques applied in intervention studies to improve cooking skills and food skills among adults
Hollywood, L., Surgeoner, D., Reicks, M., McGowan, L., Lavelle, F., Spence, M., Raats, M., McCloat, A., Mooney, E., Caraher, M. & Dean, M., 21 Aug 2017, (Published online) In: Critical Reviews in Food Science and Nutrition. 1, 0, p. 1-14Research output: Contribution to journal › Article › peer-review
Open Access46 Link opens in a new tab Citations (Scopus) -
The heritage tourist: an understanding of the visitor experience at heritage attractions
Kempiak, J., Hollywood, L., Bolan, P. & McMahon-Beattie, U., 26 Jan 2017, (Published online) In: International Journal of Heritage Studies. 23, 4, p. 375-392Research output: Contribution to journal › Article › peer-review
Open AccessFile152 Link opens in a new tab Citations (Scopus)3606 Downloads (Pure) -
Domestic Cooking and Food Skills: A Review
McGowan, L., Caraher, M., Raats, M., Lavelle, F., Hollywood, L. E., McDowell, D., Spence, M., McCloat, A., Mooney, E. & Dean, M., 30 Nov 2015, In: Critical Reviews in Food Science and Nutrition. online, p. 1549-7852Research output: Contribution to journal › Article › peer-review
Open Access182 Link opens in a new tab Citations (Scopus)
Prizes
Activities
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Generation H
Hollywood, L. E. (Organiser), Wells, L. (Member of programme committee), McEntee, M. (Member of programme committee), McMahon-Beattie,, U. (Member of programme committee), McKenna, R. (Member of programme committee), Gillies, M. (Member of programme committee), Mc Grogan, K. (Member of programme committee) & Gormley, R. (Member of programme committee)
6 Jun 2019 → 24 Jun 2019Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Meat thermometers and consumers
Hollywood, L. E. (Speaker) & Price, R. (Speaker)
15 Mar 2021Activity: Talk or presentation › Invited talk
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The role of the social media influencer
Hollywood, L. E. (Speaker)
23 Nov 2020Activity: Talk or presentation › Invited talk
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Craft Beverages and Place-Based Partnerships: A Model for Regional Tourism Planning
Adamson, A. (Speaker), Wells, L. (Contributor), McMahon-Beattie, U. (Contributor) & Hollywood, L. E. (Contributor)
20 May 2025 → 23 May 2025Activity: Talk or presentation › Oral presentation
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Critical Reviews in Food Science and Nutrition (Journal)
Grant, K. (Reviewer), Hollywood, L. E. (Reviewer), Simmons, G. (Reviewer), Bucher, T. (Reviewer) & Burns, A. (Reviewer)
15 Jul 2025Activity: Publication peer-review and editorial work › Publication Peer-review
Press/Media
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Farm Week: Encouraging the baked goods category to roll with innovation.
10/10/18
1 item of Media coverage, 1 Media contribution
Press/Media: Expert Comment
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Farm Week: Angling for demand in sea fish. Farm Week,
29/08/18
1 Media contribution
Press/Media: Expert Comment
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Profiles
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Kerri Grant
- Department of Hospitality & Tourism Mgmt - Hourly Paid University Lecturer
- Ulster University Business School
Person: Academic, Doctor of Philosophy
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Creating healthy and supportive food environments - investigating the type, location and density of food outlets on the island of Ireland
Price, R. (PI) & Hollywood, L. E. (CoI)
1/02/26 → 31/07/27
Project: Research
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Co-Centre for Sustainable Food Systems
Ward, M. (PI), Moore, A. (CoI), Logue, C. (CoI), Hughes, C. (CoI), Gill, C. (CoI), Lees-Murdock, D. (CoI), McSorley, E. (CoI), Simmons, G. (CoI), McNulty, H. (CoI), Pourshahidi, K. (CoI), Hoey, L. (CoI), Hollywood, L. E. (CoI), Allsopp, P. (CoI) & Price, R. (CoI)
Department of Agriculture, Environment & Rural Affairs (DAERA) of Northern Ireland (UK)
1/01/24 → 31/12/29
Project: Research
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Safefood Tender - Project Ref 02-2022: Food messaging to children and adolescents – what works?
Moorhead, A. (PI), Gallagher, A. (CoI), Hollywood, L. E. (CoI) & Price, R. (CoI)
1/02/23 → 31/10/24
Project: Research