Photo of Lynsey Elizabeth Hollywood

Lynsey Elizabeth Hollywood

Dr

  • Cromore Road, Coleraine Campus

    BT52 1SA Coleraine

    United Kingdom

  • 233 Citations
  • 10 h-Index
20072019
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Personal profile

Biography

Lynsey is the Manager of the Agri-Food Business Development Centre at Ulster University Business School.  Her role seeks to engage with local and international food businesses in research and innovation as well as develop teaching programmes to support the needs of the agri-food industry. Prior to this role Lynsey taught on the BSc Consumer Management and Food Innovation degree. She was responsible for the following modules: Consumer Marketing Management, Consumer Behaviour, Food and the media, Product Development and Food retailing.

In 2009 Lynsey completed her PhD on food marketing from Ulster University then took up a position as a Lecturer in Business Strategy. In 2010, she held a position as a Research Fellow within the Institute for Food Security at Queens University Belfast where she continues to collaborate with Professor Moira Dean on funded research.

Her research portfolio covers a range of projects in the area of food marketing and consumer food choice. Lynsey was the Principal Investigator of the recent Food Standards Agency investigation into the healthfulness of food retail promotions in Northern Ireland and is part of the research team for a comparable study in the Republic of Ireland funded by safefood. She was also a co-investigator (in collaboration with Queens University Belfast) on the safefood funded study researching cooking skills on the island of Ireland.

Her research skills include: Survey design, qualitative NVivo analysis, focus groups, interviews and observation studies.

Lynsey currently supervises six PhD students all completing projects in the area of food marketing, food poverty and product development.   

Lynsey is a member of the Business and Management Research Institute (BMRI) and is the Impact Co-ordinator for the BMRI. She is a member of Belfast Food Network’s Food Poverty steering group and is a volunteer for the Chartered Institute of Marketing.

Education/Academic qualification

PhD

1 Oct 200531 Oct 2002

Bachelor

Fingerprint Dive into the research topics where Lynsey Elizabeth Hollywood is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Cooking Medicine & Life Sciences
Food Medicine & Life Sciences
Ireland Medicine & Life Sciences
food Social Sciences
business school Social Sciences
Diet Medicine & Life Sciences
Northern Ireland Medicine & Life Sciences
group cohesion Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

2 Citations (Scopus)

Supporting community cohesion through ICT: The epartners programme in Northern Ireland

Austin, R., Hunter, B. & Hollywood, L., Nov 2015, 52, p. 508-514

Research output: Contribution to journalArticle

Open Access
File
group cohesion
communication technology
information technology
stakeholder
social psychology
2 Citations (Scopus)

The impact of video technology on learning: A cooking skills experiment

Surgenor, D., Hollywood, L., Furey, S., Lavelle, F., McGowan, L., Spence, M., Raats, M., McCloat, A., Mooney, E., Caraher, M. & Dean, M., 28 Mar 2017, In : Appetite. 1, 1, p. 1-5

Research output: Contribution to journalArticle

Open Access
File
video
experiment
learning
confidence
meals
30 Citations (Scopus)

Barriers and facilitators to cooking from ‘scratch’ using basic or raw ingredients: A qualitative interview study

Lavelle, F., McGowan, L., Spence, M., Caraher, M., Raats, M., Hollywood, L., McDowell, D., McCloat, A., Mooney, E. & Dean, M., 1 Dec 2016, In : Barriers and facilitators to cooking from ‘scratch’ using basic or raw ingredients: A qualitative interview study. 107, p. 383-391

Research output: Contribution to journalArticle

Open Access
File
Cooking
Interviews
Meals
Aptitude
Self Efficacy
2 Citations (Scopus)

Critical review of behaviour change techniques applied in intervention studies to improve cooking skills and food skills among adults

Hollywood, L., Surgeoner, D., Reicks, M., McGowan, L., Lavelle, F., Spence, M., Raats, M., McCloat, A., Mooney, E., Caraher, M. & Dean, M., 21 Aug 2017, In : Critical Reviews in Food Science and Nutrition. 1, 0, p. 1-14

Research output: Contribution to journalArticle

Open Access
Cooking
Food
Psychological Techniques
Diet
27 Citations (Scopus)

Domestic Cooking and Food Skills: A Review

McGowan, L., Caraher, M., Raats, M., Lavelle, F., Hollywood, L. E., McDowell, D., Spence, M., McCloat, A., Mooney, E. & Dean, M., 30 Nov 2015, In : Critical Reviews in Food Science and Nutrition. online, p. 1549-7852

Research output: Contribution to journalArticle

Open Access
Cooking
Food
Psychometrics
Consensus
Databases

Prizes

honors and awards

Impact Excellence Awards for Research

Lynsey Hollywood (Recipient), 3 May 2018

Prize: Other distinction

business school

Impact Excellence Awards

Lynsey Hollywood (Recipient), 2 May 2017

Prize: Other distinction

business school
student union
university teacher

Assessment of the use of meat thermometers by consumers on the island of Ireland

Lynsey Hollywood (Recipient), Una Mc Mahon-Beattie (Recipient), Ruth Price (Recipient) & Martin Devaney (Recipient), 18 Dec 2018

Prize: Other distinction

thermometers
Ireland
meat
consumer attitudes

Activities 2019 2019

  • 1 Organising a conference, workshop, ...

Generation H

Lynsey Elizabeth Hollywood (Organiser), Laura Wells (Member of programme committee), Mairead McEntee (Member of programme committee), Una McMahon-Beattie, (Member of programme committee), Robert McKenna (Member of programme committee), Michael Gillies (Member of programme committee), Keelin Mc Grogan (Member of programme committee), Richard Gormley (Member of programme committee)
6 Jun 201924 Jun 2019

Activity: Participating in or organising an eventOrganising a conference, workshop, ...

File

Press / Media

Tesco Taste Festival

Lynsey Hollywood

21/09/18

1 item of media coverage

Press/Media: Expert Comment

Farm Week: Cheese, please!

Lynsey Hollywood

6/06/18

1 media contribution

Press/Media: Expert Comment

Farm Week: Encouraging the baked goods category to roll with innovation.

Lynsey Hollywood

10/10/18

1 item of media coverage, 1 media contribution

Press/Media: Expert Comment

Farm Week: Angling for demand in sea fish. Farm Week,

Lynsey Hollywood

29/08/18

1 media contribution

Press/Media: Expert Comment

Farm Week: Summer sun and ice-cream fun.

Lynsey Hollywood

18/07/18

1 media contribution

Press/Media: Expert Comment