Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
From awareness to action: How to ELEVATE Student AI Literacy through a Business School living lab.
Bustard, J. & Rawat, S., 1 Sept 2025, (Published online) 12 p.Research output: Other contribution › peer-review
Open AccessFile13 Downloads (Pure) -
Revolutionising Digital Marketing Education with Generative Artificial Intelligence Integration: An Asynchronous Approach †
Bustard, J. & Ghisoiu, M., 14 Feb 2025, In: Proceedings. 114, 1, p. 1-13 13 p., 1.Research output: Contribution to journal › Conference article › peer-review
Open AccessFile28 Downloads (Pure) -
Learning from artificial intelligence researchers about international business implications
Ratten, V., Hasan, R., Kumar, D., Bustard, J., Ojala, A. & Salamzadeh, Y., Mar 2024, In: Thunderbird International Business Review. 66, 2, p. 211-219 9 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile10 Link opens in a new tab Citations (Scopus)331 Downloads (Pure) -
Revolutionising Digital Marketing Education with Generative AI Integration: An Asynchronous Approach
Bustard, J., Ghisoiu, M., Bolan, P. & Boyd, D., 12 Apr 2024, (Published online).Research output: Contribution to conference › Abstract › peer-review
-
Digital Transformation in SMEs: A Case Study Example Framing Future Strategy Holistically Through Application of the EASEL Conceptual Model
Bustard, J., Mallon, L., Mulvenna, M., Reid, C. & Bond, R., 18 Aug 2023, Book of Abstracts: International Symposium on Digital Transformation. Växjö, p. 1-3 3 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access
Prizes
-
CMALT - Certified Member of the Association of Learning Technology
Bustard, J. (Recipient), 20 Jan 2020
Prize: Other distinction
-
Distinguished Collaborative Education Excellence Fellowship Award
Bustard, J. (Recipient), Withers, R. (Recipient) & Hsu, D. H. (Recipient), 2022
Prize
-
-
Gen AI in Education Awards "Team of the Year"
Bustard, J. (Recipient), Rawat, S. (Recipient), Wylie, J. (Recipient), Towe, D. (Recipient), Broom, J. (Recipient), McLaughlin, C. (Recipient), Kelly, S. (Recipient), Laughlin, J. (Recipient), Bolan, P. (Recipient), Harkness, L. (Recipient), Moore, S. (Recipient) & Boyd, M. (Recipient), 1 Sept 2025
Prize
File -
Research Impact Excellence Award 2017
Bolan, P. (Recipient) & Bustard, J. (Recipient), 14 May 2017
Prize: Honorary award
Activities
-
Frontiers (External organisation)
Bustard, J. (Chair)
12 Jan 2021Activity: Membership › Membership of board
-
Advance HE Island of Ireland Symposium
Bustard, J. (Participant), Fergie, R. (Participant) & Hsu, D. H. (Participant)
23 Jun 2021Activity: Participating in or organising an event › Participating in a conference, workshop, ...
-
Support for Online Delivery and Assessment II - 2021 conference
Bustard, J. (Member of programme committee)
25 Jun 2021Activity: Participating in or organising an event › Organising a conference, workshop, ...
-
Journal of Tourism and Development (Journal)
Hutchinson, K. (Reviewer), Bolan, P. (Reviewer), Devine, A. (Reviewer) & Bustard, J. (Reviewer)
2018Activity: Publication peer-review and editorial work › Publication Peer-review
-
EIFMeT | European IFITT MasterClass on eTourism
Bustard, J. (Participant)
12 Sept 2018 → 17 Sept 2018Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Thesis
-
The Smart Event Experience: A Many to Many Co-creation
Bustard, J. (Author), Hutchinson, K. (Supervisor), Bolan, P. (Supervisor) & Devine, A. (Supervisor), May 2019Student thesis: Doctoral Thesis
File
Profiles
Projects
- 2 Finished
-
Engaging Tomorrow's Talent Through Transformative Marketing Technologies:
Bustard, J. (PI), Harkness, L. (CoI), Boyd, M. (CoI) & Bolan, P. (CoI)
1/01/24 → 31/03/24
Project: Research
-
KTP Programme between University of Ulster and Profile Tree LLP
Reid, C. (PI), Mulvenna, M. (CoI), Bustard, J. (CoI) & Bond, R. (CoI)
6/12/21 → 5/12/23
Project: Research