Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Revolutionising Digital Marketing Education with Generative Artificial Intelligence Integration: An Asynchronous Approach †
Bustard, J. & Ghisoiu, M., 14 Feb 2025, In: Proceedings. 114, 1, p. 1-13 13 p., 1.Research output: Contribution to journal › Conference article › peer-review
Open AccessFile -
Learning from artificial intelligence researchers about international business implications
Ratten, V., Hasan, R., Kumar, D., Bustard, J., Ojala, A. & Salamzadeh, Y., Mar 2024, In: Thunderbird International Business Review. 66, 2, p. 211-219 9 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)195 Downloads (Pure) -
Revolutionising Digital Marketing Education with Generative AI Integration: An Asynchronous Approach
Bustard, J., Ghisoiu, M., Bolan, P. & Boyd, D., 12 Apr 2024, (Published online).Research output: Contribution to conference › Abstract › peer-review
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Digital Transformation in SMEs: A Case Study Example Framing Future Strategy Holistically Through Application of the EASEL Conceptual Model
Bustard, J., Mallon, L., Mulvenna, M., Reid, C. & Bond, R., 18 Aug 2023, Book of Abstracts: International Symposium on Digital Transformation. Växjö, p. 1-3 3 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Design Thinking Innovation Within the Quadruple Helix Approach: a Proposed Framework to Enhance Student Engagement Through Active Learning in Digital Marketing Pedagogy
Bustard, J. R. T., Hsu, D. H. & Fergie, R., 2 Mar 2022, (Published online) In: Journal of the Knowledge Economy. p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)64 Downloads (Pure)
Prizes
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CMALT - Certified Member of the Association of Learning Technology
Bustard, J. (Recipient), 20 Jan 2020
Prize: Other distinction
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Distinguished Collaborative Education Excellence Fellowship Award
Bustard, J. (Recipient), Withers, R. (Recipient) & Hsu, D. H. (Recipient), 2022
Prize
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Research Impact Excellence Award 2017
Bolan, P. (Recipient) & Bustard, J. (Recipient), 14 May 2017
Prize: Honorary award
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Senior Fellow of the Higher Education Authority
Bustard, J. (Recipient), 22 Jan 2020
Prize: Other distinction
Activities
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Support for Online Delivery and Assessment II - 2021 conference
Bustard, J. (Member of programme committee)
25 Jun 2021Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Frontiers (External organisation)
Bustard, J. (Chair)
12 Jan 2021Activity: Membership › Membership of board
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Advance HE Island of Ireland Symposium
Bustard, J. (Participant), Fergie, R. (Participant) & Hsu, D. H. (Participant)
23 Jun 2021Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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EIFMeT | European IFITT MasterClass on eTourism
Bustard, J. (Participant)
12 Sept 2018 → 17 Sept 2018Activity: Participating in or organising an event › Participating in a conference, workshop, ...
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Journal of Tourism and Development (Journal)
Hutchinson, K. (Reviewer), Bolan, P. (Reviewer), Devine, A. (Reviewer) & Bustard, J. (Reviewer)
2018Activity: Publication peer-review and editorial work › Publication Peer-review
Thesis
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The Smart Event Experience: A Many to Many Co-creation
Bustard, J. (Author), Hutchinson, K. (Supervisor), Bolan, P. (Supervisor) & Devine, A. (Supervisor), May 2019Student thesis: Doctoral Thesis
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