Photo of Gillian Armstrong

Gillian Armstrong

Professor

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 460 Citations
  • 12 h-Index
19952013
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Research Output 1995 2013

  • 460 Citations
  • 12 h-Index
  • 25 Article
  • 19 Conference contribution
  • 1 Chapter
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Article
2013
12 Citations (Scopus)

Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary?

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 1 Oct 2013, In : International Small Business Journal.

Research output: Contribution to journal › Article

Open Access
Small business
Small firms
Loyalty cards
Business marketing
Marketing planning
14 Citations (Scopus)

Thinking outside the carton: attitudes towards milk packaging

Hollywood, L., Wells, L., Armstrong, G. & Farley, H., 2013, In : British Food Journal. 115, 6, p. 899-912

Research output: Contribution to journal › Article

Open Access
Product Packaging
packaging
Milk
milk
consumer attitudes
2012
4 Citations (Scopus)

Marketing planning and digital customer loyalty in small business

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., Mar 2012, In : Marketing Intelligence and Planning. 30, 5, p. 515-534

Research output: Contribution to journal › Article

Open Access
Small business
Marketing planning
Customer loyalty
Marketing intelligence
Retailers
2011
36 Citations (Scopus)

An exploration of small business Website optimization: Enablers, influencers and an assessment approach

Simmons, G., Armstrong, G. & Durkin, M., 11 Oct 2011, In : International Small Business Journal. 29, 5, p. 534-561

Research output: Contribution to journal › Article

Open Access
2008
78 Citations (Scopus)

A conceptualization of the determinants of small business Website adoption: Setting the research agenda

Simmons, G., Armstrong, G. & Durkin, M., Jun 2008, In : International Small Business Journal. 26, 3, p. 351-389

Research output: Contribution to journal › Article

Open Access
9 Citations (Scopus)

Small Business–Bank Relationships and the Role of Internet Banking

Howcroft, B., Durkin, M., Armstrong, G. & Emerson, E., 2008, In : Service Industries Journal. 27, 7, p. 947-961

Research output: Contribution to journal › Article

Open Access
Internet banking
Bank relationships
Small business
Owners
Small and medium-sized enterprises
2007
30 Citations (Scopus)

Determinants of Internet adoption by SME agri-food companies

Simmons, G., Durkin, M., McGowan, P. & Armstrong, G., 2007, In : Journal of Small Business and Enterprise Development. 14, 4, p. 620-640

Research output: Contribution to journal › Article

Open Access
83 Citations (Scopus)

The importance of packaging design for own-label food brands

Wells, L. E., Farley, H. & Armstrong, G., 2007, In : International Journal of Retail & Distribution Management. 35, 9, p. 677-690

Research output: Contribution to journal › Article

Open Access
19 Citations (Scopus)

Using behavioural and motivational thinking in food segmentation

Hollywood, L., Armstrong, G. & Durkin, M., 2007, In : International Journal of Retail and Distribution Management. 35, 8, 9, p. 691-702

Research output: Contribution to journal › Article

Open Access
2006

Don't be fooled: profits result from being innovative and meeting consumers' need for convenience.

Herbst, KC., Stanton, JL. & Armstrong, G., 2006, In : Innovative Marketing. 2, 1, p. 23-27

Research output: Contribution to journal › Article

profit
customer
merchandising
tactics
present
2005
18 Citations (Scopus)

Marketing health-enhancing foods: implications from the dairy sector

Armstrong, G., Farley, H., Gray, J. & Durkin, M., 2005, In : Marketing Intelligence & Planning. 23, 7, p. 705-719

Research output: Contribution to journal › Article

Open Access

The marketing imperative for agri-food sector.

Armstrong, G., Farley, H. & Durkin, M., 2005, In : Journal of Marketing Management. 21, 1-2, p. 1-5

Research output: Contribution to journal › Article

Open Access

The marketing imperative for the agri-food sector.

Armstrong, G., Farley, H. & Durkin, M., 2005, In : Journal of Marketing Management. 21, 1/2, p. 1-5

Research output: Contribution to journal › Article

2003

Improving communication of sensory profiling results - an illustration

Armstrong, G., Farley, H. & O'Donoghue, P., 2003, In : British Food Journal. 106, 6, p. 479-489

Research output: Contribution to journal › Article

Open Access
58 Citations (Scopus)

Opportunities and constraints in the functional food market

Gray, J., Armstrong, G. & Farley, H., 2003, In : Nutrition and Food Science. 33, 5, p. 213-218

Research output: Contribution to journal › Article

Open Access
2002
18 Citations (Scopus)

The influence of socio-economic status on salt consumption in Northern Ireland

Purdy, J., Armstrong, G. & Farley, H., 2002, In : International Journal of Consumer Studies. 26, 1, p. 71

Research output: Contribution to journal › Article

10 Citations (Scopus)

Three scaling methods for consumer rating of salt intensity

Purdy, J., Armstrong, G. & Farley, H., 2002, In : Journal of Sensory Studies. 17, 3, p. 263-274

Research output: Contribution to journal › Article

THREE SCALING METHODS FOR CONSUMER RATING OF SALT INTENSITY

McVeigh, J., Armstrong, G. & McIlveen-Farley, H., 2002, In : Journal of Sensory Studies. 17, 3, p. 263-274

Research output: Contribution to journal › Article

Open Access
Salts
salts
Nonparametric Statistics
Analysis of Variance
soups
2000
22 Citations (Scopus)

A case for reducing salt in processed foods.

Gibson, J., Armstrong, G. & Farley, H., 2000, In : Nutrition and Food Science. 30, 4, p. 167-173

Research output: Contribution to journal › Article

Analysis of principal components of sensory descriptors: a concise analysis.

Armstrong, G., Farley, H. & O'Donoghue, P., 2000, In : Appetite. 35, p. 193

Research output: Contribution to journal › Article

15 Citations (Scopus)

Cooking skills: a diminishing art ?

Furey, S., Farley, H., Strugnell, C. & Armstrong, G., 2000, In : Nutrition and Food Science. 30, 5, p. 263-266

Research output: Contribution to journal › Article

Effects of prolonged storage on the sensory quality and consumer acceptability of sous vide meat-based recipe dishes

Armstrong, G. & Farley, H., 2000, In : Food Quality and Preference. 11, 5, p. 377-385

Research output: Contribution to journal › Article

1999
18 Citations (Scopus)

Meat Avoidance and the Role of Replacers.

McIlveen-Farley, H., Abraham, C. & Armstrong, G., 1999, In : Nutrition & Food Science,. 99, 1, p. 29-36

Research output: Contribution to journal › Article

Open Access
meat
textured vegetable protein
markets
marketing strategies
value-added products
1997
4 Citations (Scopus)

Sensory analysis and Panellist Motivation: Can Computers Make a Difference?

Armstrong, G., McIlveen-Farley, H., McDowell, D. & Blair, I., 1997, In : Food Quality and Preference. 8, 1, p. 1-7

Research output: Contribution to journal › Article

Open Access
reinforcement
subjectivity
management
Group
1995
12 Citations (Scopus)

Consumer Acceptance of Low Fat and Fat Substituted Dairy Products

McIlveen-Farley, H. & Armstrong, G., 1995, In : Journal of Consumer Studies and Home Economics. 19, 3, p. 277-287

Research output: Contribution to journal › Article

Open Access
consumer acceptance
low fat cheeses
fat substitutes
dairy products
Dietary Guidelines