Research Output per year
Research Output 1995 2013
Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary?
Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 1 Oct 2013, In : International Small Business Journal.Research output: Contribution to journal › Article
Thinking outside the carton: attitudes towards milk packaging
Hollywood, L., Wells, L., Armstrong, G. & Farley, H., 2013, In : British Food Journal. 115, 6, p. 899-912Research output: Contribution to journal › Article
Marketing planning and digital customer loyalty in small business
Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., Mar 2012, In : Marketing Intelligence and Planning. 30, 5, p. 515-534Research output: Contribution to journal › Article
An exploration of small business Website optimization: Enablers, influencers and an assessment approach
Simmons, G., Armstrong, G. & Durkin, M., 11 Oct 2011, In : International Small Business Journal. 29, 5, p. 534-561Research output: Contribution to journal › Article
A conceptualization of the determinants of small business Website adoption: Setting the research agenda
Simmons, G., Armstrong, G. & Durkin, M., Jun 2008, In : International Small Business Journal. 26, 3, p. 351-389Research output: Contribution to journal › Article
Small Business–Bank Relationships and the Role of Internet Banking
Howcroft, B., Durkin, M., Armstrong, G. & Emerson, E., 2008, In : Service Industries Journal. 27, 7, p. 947-961Research output: Contribution to journal › Article
Determinants of Internet adoption by SME agri-food companies
Simmons, G., Durkin, M., McGowan, P. & Armstrong, G., 2007, In : Journal of Small Business and Enterprise Development. 14, 4, p. 620-640Research output: Contribution to journal › Article
The importance of packaging design for own-label food brands
Wells, L. E., Farley, H. & Armstrong, G., 2007, In : International Journal of Retail & Distribution Management. 35, 9, p. 677-690Research output: Contribution to journal › Article
Using behavioural and motivational thinking in food segmentation
Hollywood, L., Armstrong, G. & Durkin, M., 2007, In : International Journal of Retail and Distribution Management. 35, 8, 9, p. 691-702Research output: Contribution to journal › Article
Don't be fooled: profits result from being innovative and meeting consumers' need for convenience.
Herbst, KC., Stanton, JL. & Armstrong, G., 2006, In : Innovative Marketing. 2, 1, p. 23-27Research output: Contribution to journal › Article
Marketing health-enhancing foods: implications from the dairy sector
Armstrong, G., Farley, H., Gray, J. & Durkin, M., 2005, In : Marketing Intelligence & Planning. 23, 7, p. 705-719Research output: Contribution to journal › Article
The marketing imperative for agri-food sector.
Armstrong, G., Farley, H. & Durkin, M., 2005, In : Journal of Marketing Management. 21, 1-2, p. 1-5Research output: Contribution to journal › Article
The marketing imperative for the agri-food sector.
Armstrong, G., Farley, H. & Durkin, M., 2005, In : Journal of Marketing Management. 21, 1/2, p. 1-5Research output: Contribution to journal › Article
Improving communication of sensory profiling results - an illustration
Armstrong, G., Farley, H. & O'Donoghue, P., 2003, In : British Food Journal. 106, 6, p. 479-489Research output: Contribution to journal › Article
Opportunities and constraints in the functional food market
Gray, J., Armstrong, G. & Farley, H., 2003, In : Nutrition and Food Science. 33, 5, p. 213-218Research output: Contribution to journal › Article
The influence of socio-economic status on salt consumption in Northern Ireland
Purdy, J., Armstrong, G. & Farley, H., 2002, In : International Journal of Consumer Studies. 26, 1, p. 71Research output: Contribution to journal › Article
Three scaling methods for consumer rating of salt intensity
Purdy, J., Armstrong, G. & Farley, H., 2002, In : Journal of Sensory Studies. 17, 3, p. 263-274Research output: Contribution to journal › Article
THREE SCALING METHODS FOR CONSUMER RATING OF SALT INTENSITY
McVeigh, J., Armstrong, G. & McIlveen-Farley, H., 2002, In : Journal of Sensory Studies. 17, 3, p. 263-274Research output: Contribution to journal › Article
A case for reducing salt in processed foods.
Gibson, J., Armstrong, G. & Farley, H., 2000, In : Nutrition and Food Science. 30, 4, p. 167-173Research output: Contribution to journal › Article
Analysis of principal components of sensory descriptors: a concise analysis.
Armstrong, G., Farley, H. & O'Donoghue, P., 2000, In : Appetite. 35, p. 193Research output: Contribution to journal › Article
Cooking skills: a diminishing art ?
Furey, S., Farley, H., Strugnell, C. & Armstrong, G., 2000, In : Nutrition and Food Science. 30, 5, p. 263-266Research output: Contribution to journal › Article
Effects of prolonged storage on the sensory quality and consumer acceptability of sous vide meat-based recipe dishes
Armstrong, G. & Farley, H., 2000, In : Food Quality and Preference. 11, 5, p. 377-385Research output: Contribution to journal › Article
Meat Avoidance and the Role of Replacers.
McIlveen-Farley, H., Abraham, C. & Armstrong, G., 1999, In : Nutrition & Food Science,. 99, 1, p. 29-36Research output: Contribution to journal › Article
Sensory analysis and Panellist Motivation: Can Computers Make a Difference?
Armstrong, G., McIlveen-Farley, H., McDowell, D. & Blair, I., 1997, In : Food Quality and Preference. 8, 1, p. 1-7Research output: Contribution to journal › Article
Consumer Acceptance of Low Fat and Fat Substituted Dairy Products
McIlveen-Farley, H. & Armstrong, G., 1995, In : Journal of Consumer Studies and Home Economics. 19, 3, p. 277-287Research output: Contribution to journal › Article