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Gillian Armstrong

Professor

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 460 Citations
  • 12 h-Index
19952013
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Research Output 1995 2013

  • 460 Citations
  • 12 h-Index
  • 25 Article
  • 19 Conference contribution
  • 1 Chapter
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Conference contribution
2011

An Evaluation of the Teaching/Research Nexus at Ulster: A Cross-Faculty Study

Ponsonby-McCabe, S., Armstrong, G., Greenan, K. & Peel, D., 2011, Unknown Host Publication.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

Donnelly, C., Fearne, A., Simmons, G. & Armstrong, G., 19 Jul 2011, Unknown Host Publication. 350 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2010

Influences on consumer evaluations of product bundles in the Northern Ireland food retail market

Wappling, A., Farley, H. & Armstrong, G., 5 Jul 2010, Unknown Host Publication. 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Market orientation of SMEs: Relationship with supermarket loyalty card data

Donnelly, C., Fearne, A., Simmons, G. & Armstrong, G., 5 Jul 2010, Unknown Host Publication. 250 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

SME Market Orientation: The Effect of Supermarket Loyalty Card Data

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 5 Nov 2010, Unknown Host Publication. 270 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Use of a Social-Interaction-Based Model to Enhance First Year Student Learning and Retention

Armstrong, G., Macneill, A., Masson, A. & McMahon-Beattie, U., 2010, Unknown Host Publication.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

Donnelly, C., Fearne, A., Armstrong, G. & Simmons, G., 27 Jul 2009, Unknown Host Publication. 150 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Use of supermarket panel data amongst small and medium sized business in the food industry

Cacciolatti, L., Donnelly, C., Fearne, A., Ihua, U. B., Yawson, D., Armstrong, G. & Simmons, G., 6 Jul 2009, Unknown Host Publication. 330 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2008

Utilisation of customer insight by SME food businesses

Simmons, G., Armstrong, G., Fearne, A. & Robinson, R., 7 Nov 2008, Unknown Host Publication. 246 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2006

An investigation into the growing importance of packaging design and the implications for the UK retail own-label sector

Wells, L., Farley, H. & Armstrong, G., Jul 2006, Unknown Host Publication. 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating the importance of packaging design for own-label brands

Wells, L., Farley, H. & Armstrong, G., Sep 2006, Unknown Host Publication. 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2005

An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies

Simmons, G., Armstrong, G., Durkin, M. & McGowan, P., 7 Jul 2005, Unknown Host Publication. 308 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2002

Consumer participation in effective product reformulation (salt reduction)

Purdy, J., Armstrong, G., Farley, H. & O'Donoghue, P., Jul 2002, Unknown Host Publication. Elsevier, 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Development of a model to predict consumer acceptance of cottage pie from sensory quality and salt content

Purdy, J., Armstrong, G., Farley, H. & O'Donoghue, P., Aug 2002, Unknown Host Publication. 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research priorities in the functional food arena: targeting the functional food consumer

Gray, J., Armstrong, G., Farley, H. & Carson, D., Jul 2002, Unknown Host Publication. Elsevier, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2001

An evaluation of rating scales for salt intensity

Gibson, J., Armstrong, G. & Farley, H., 26 Jul 2001, Unknown Host Publication. Elsevier, 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Salt consumption among Northern Irish consumers - a challenge for food product developers.

Gibson, J., Armstrong, G. & Farley, H., 16 Jun 2001, Unknown Host Publication. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2000

Analysis of Principal Components of Sensory Descriptors: A Concise Analysis.

Armstrong, G., Farley, H. & O'Donoghue, P., 31 Jul 2000, Unknown Host Publication. Elsevier, 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Salt: The Challenge for Food Product Developers.

Armstrong, G., Farley, H. & Gibson, J., Jul 2000, Unknown Host Publication. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution