Photo of Gillian Armstrong

Gillian Armstrong

Professor

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 460 Citations
  • 12 h-Index
19952013
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Research Output 1995 2013

  • 460 Citations
  • 12 h-Index
  • 25 Article
  • 19 Conference contribution
  • 1 Chapter
2013
12 Citations (Scopus)

Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary?

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 1 Oct 2013, In : International Small Business Journal.

Research output: Contribution to journalArticle

Open Access
Small business
Small firms
Loyalty cards
Business marketing
Marketing planning
14 Citations (Scopus)

Thinking outside the carton: attitudes towards milk packaging

Hollywood, L., Wells, L., Armstrong, G. & Farley, H., 2013, In : British Food Journal. 115, 6, p. 899-912

Research output: Contribution to journalArticle

Open Access
Product Packaging
packaging
Milk
milk
consumer attitudes
2012
4 Citations (Scopus)

Marketing planning and digital customer loyalty in small business

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., Mar 2012, In : Marketing Intelligence and Planning. 30, 5, p. 515-534

Research output: Contribution to journalArticle

Open Access
Small business
Marketing planning
Customer loyalty
Marketing intelligence
Retailers
2011

An Evaluation of the Teaching/Research Nexus at Ulster: A Cross-Faculty Study

Ponsonby-McCabe, S., Armstrong, G., Greenan, K. & Peel, D., 2011, Unknown Host Publication.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

36 Citations (Scopus)
Open Access

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

Donnelly, C., Fearne, A., Simmons, G. & Armstrong, G., 19 Jul 2011, Unknown Host Publication. 350 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2010

Influences on consumer evaluations of product bundles in the Northern Ireland food retail market

Wappling, A., Farley, H. & Armstrong, G., 5 Jul 2010, Unknown Host Publication. 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Market orientation of SMEs: Relationship with supermarket loyalty card data

Donnelly, C., Fearne, A., Simmons, G. & Armstrong, G., 5 Jul 2010, Unknown Host Publication. 250 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

SME Market Orientation: The Effect of Supermarket Loyalty Card Data

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 5 Nov 2010, Unknown Host Publication. 270 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Use of a Social-Interaction-Based Model to Enhance First Year Student Learning and Retention

Armstrong, G., Macneill, A., Masson, A. & McMahon-Beattie, U., 2010, Unknown Host Publication.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009

An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland

Donnelly, C., Fearne, A., Armstrong, G. & Simmons, G., 27 Jul 2009, Unknown Host Publication. 150 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Use of supermarket panel data amongst small and medium sized business in the food industry

Cacciolatti, L., Donnelly, C., Fearne, A., Ihua, U. B., Yawson, D., Armstrong, G. & Simmons, G., 6 Jul 2009, Unknown Host Publication. 330 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2008
78 Citations (Scopus)
Open Access
9 Citations (Scopus)

Small Business–Bank Relationships and the Role of Internet Banking

Howcroft, B., Durkin, M., Armstrong, G. & Emerson, E., 2008, In : Service Industries Journal. 27, 7, p. 947-961

Research output: Contribution to journalArticle

Open Access
Internet banking
Bank relationships
Small business
Owners
Small and medium-sized enterprises

Utilisation of customer insight by SME food businesses

Simmons, G., Armstrong, G., Fearne, A. & Robinson, R., 7 Nov 2008, Unknown Host Publication. 246 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007
30 Citations (Scopus)

Determinants of Internet adoption by SME agri-food companies

Simmons, G., Durkin, M., McGowan, P. & Armstrong, G., 2007, In : Journal of Small Business and Enterprise Development. 14, 4, p. 620-640

Research output: Contribution to journalArticle

Open Access
83 Citations (Scopus)

The importance of packaging design for own-label food brands

Wells, L. E., Farley, H. & Armstrong, G., 2007, In : International Journal of Retail & Distribution Management. 35, 9, p. 677-690

Research output: Contribution to journalArticle

Open Access
19 Citations (Scopus)
Open Access
2006

An investigation into the growing importance of packaging design and the implications for the UK retail own-label sector

Wells, L., Farley, H. & Armstrong, G., Jul 2006, Unknown Host Publication. 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Don't be fooled: profits result from being innovative and meeting consumers' need for convenience.

Herbst, KC., Stanton, JL. & Armstrong, G., 2006, In : Innovative Marketing. 2, 1, p. 23-27

Research output: Contribution to journalArticle

profit
customer
merchandising
tactics
present

Investigating the importance of packaging design for own-label brands

Wells, L., Farley, H. & Armstrong, G., Sep 2006, Unknown Host Publication. 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Work-Based Learning in the University of Ulster: Embedding Employability in Business Studies

Armstrong, G., McMahon-Beattie, U. & Greenan, K., 2006, Enhancing Employability in Business and Management, Hospitality, Leisure, Tourism and Sport. Becket, N. & Kemp, P. (eds.). Berkshire, p. 71-77

Research output: Chapter in Book/Report/Conference proceedingChapter

2005

An exploration of the key strategic factors relevant to the adoption of Internet marketing by SME food companies: A study of Northern Ireland SME food companies

Simmons, G., Armstrong, G., Durkin, M. & McGowan, P., 7 Jul 2005, Unknown Host Publication. 308 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

18 Citations (Scopus)

Marketing health-enhancing foods: implications from the dairy sector

Armstrong, G., Farley, H., Gray, J. & Durkin, M., 2005, In : Marketing Intelligence & Planning. 23, 7, p. 705-719

Research output: Contribution to journalArticle

Open Access

The marketing imperative for agri-food sector.

Armstrong, G., Farley, H. & Durkin, M., 2005, In : Journal of Marketing Management. 21, 1-2, p. 1-5

Research output: Contribution to journalArticle

Open Access

The marketing imperative for the agri-food sector.

Armstrong, G., Farley, H. & Durkin, M., 2005, In : Journal of Marketing Management. 21, 1/2, p. 1-5

Research output: Contribution to journalArticle

2003

Improving communication of sensory profiling results - an illustration

Armstrong, G., Farley, H. & O'Donoghue, P., 2003, In : British Food Journal. 106, 6, p. 479-489

Research output: Contribution to journalArticle

Open Access
58 Citations (Scopus)

Opportunities and constraints in the functional food market

Gray, J., Armstrong, G. & Farley, H., 2003, In : Nutrition and Food Science. 33, 5, p. 213-218

Research output: Contribution to journalArticle

Open Access
2002

Consumer participation in effective product reformulation (salt reduction)

Purdy, J., Armstrong, G., Farley, H. & O'Donoghue, P., Jul 2002, Unknown Host Publication. Elsevier, 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Development of a model to predict consumer acceptance of cottage pie from sensory quality and salt content

Purdy, J., Armstrong, G., Farley, H. & O'Donoghue, P., Aug 2002, Unknown Host Publication. 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research priorities in the functional food arena: targeting the functional food consumer

Gray, J., Armstrong, G., Farley, H. & Carson, D., Jul 2002, Unknown Host Publication. Elsevier, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

18 Citations (Scopus)
10 Citations (Scopus)

Three scaling methods for consumer rating of salt intensity

Purdy, J., Armstrong, G. & Farley, H., 2002, In : Journal of Sensory Studies. 17, 3, p. 263-274

Research output: Contribution to journalArticle

THREE SCALING METHODS FOR CONSUMER RATING OF SALT INTENSITY

McVeigh, J., Armstrong, G. & McIlveen-Farley, H., 2002, In : Journal of Sensory Studies. 17, 3, p. 263-274

Research output: Contribution to journalArticle

Open Access
Salts
salts
Nonparametric Statistics
Analysis of Variance
soups
2001

An evaluation of rating scales for salt intensity

Gibson, J., Armstrong, G. & Farley, H., 26 Jul 2001, Unknown Host Publication. Elsevier, 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Salt consumption among Northern Irish consumers - a challenge for food product developers.

Gibson, J., Armstrong, G. & Farley, H., 16 Jun 2001, Unknown Host Publication. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2000
22 Citations (Scopus)

A case for reducing salt in processed foods.

Gibson, J., Armstrong, G. & Farley, H., 2000, In : Nutrition and Food Science. 30, 4, p. 167-173

Research output: Contribution to journalArticle

Analysis of principal components of sensory descriptors: a concise analysis.

Armstrong, G., Farley, H. & O'Donoghue, P., 2000, In : Appetite. 35, p. 193

Research output: Contribution to journalArticle

Analysis of Principal Components of Sensory Descriptors: A Concise Analysis.

Armstrong, G., Farley, H. & O'Donoghue, P., 31 Jul 2000, Unknown Host Publication. Elsevier, 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

15 Citations (Scopus)

Cooking skills: a diminishing art ?

Furey, S., Farley, H., Strugnell, C. & Armstrong, G., 2000, In : Nutrition and Food Science. 30, 5, p. 263-266

Research output: Contribution to journalArticle

Salt: The Challenge for Food Product Developers.

Armstrong, G., Farley, H. & Gibson, J., Jul 2000, Unknown Host Publication. 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1999
18 Citations (Scopus)

Meat Avoidance and the Role of Replacers.

McIlveen-Farley, H., Abraham, C. & Armstrong, G., 1999, In : Nutrition & Food Science,. 99, 1, p. 29-36

Research output: Contribution to journalArticle

Open Access
meat
textured vegetable protein
markets
marketing strategies
value-added products
1997
4 Citations (Scopus)

Sensory analysis and Panellist Motivation: Can Computers Make a Difference?

Armstrong, G., McIlveen-Farley, H., McDowell, D. & Blair, I., 1997, In : Food Quality and Preference. 8, 1, p. 1-7

Research output: Contribution to journalArticle

Open Access
reinforcement
subjectivity
management
Group
1995
12 Citations (Scopus)
Open Access
consumer acceptance
low fat cheeses
fat substitutes
dairy products
Dietary Guidelines