Photo of Gillian Armstrong

Gillian Armstrong

Professor

  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 459 Citations
  • 12 h-Index
19952013
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Personal profile

Biography

Professor Gillian Armstrong joined Ulster University in 1997 and was awarded a Senior Lectureship in 2007 and a Chair in Business Education in 2013. She has taught within the Consumer Research and Marketing related areas and has been actively involved in the development of work based learning and employability related curriculum. Gillian is a member of the Department of the Economy (DfE) Higher Education for NI Project 6, to enhance the employability prospects of graduates. She is also an active member of the Chartered Association of Business Schools (CABS) Learning, Teaching and Student Experience Committee.Her research interests are in the use of big data consumer analytics and have been supported by a range of research funders (DAERA, Invest NI). Gillian has published in a range of academic journals, including the International Small Business Journal, the Journal of Small Business and Enterprise Development and was part of the REF 2014 Business and Management Studies Unit of Assessment.Gillian is currently Head of the Department of Accounting, Finance and Economics within the Ulster University Business School. The Department has a strong professional practice focus, whilst also ensuring active engagement in applied research. It has a staffing complement of 30 academic staff and works closely with the professional and financial services sectors to actively support the supply of skills and the attractiveness of Northern Ireland as a location to do business. The Department’s professional accreditations and reputation for high quality teaching and student support continues to secure long standing partnerships with overseas Universities, particularly in China. Long standing partnerships have been established with Dongbei University of Finance and Economics (DUFE), South China Agricultural University (SCAU) and more recently, with Hebei Geo University (HUI), where Gillian is a Visiting Professor.

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  • 1 Similar Profiles
consumer acceptance Agriculture & Biology
small business Social Sciences
markets Agriculture & Biology
low fat cheeses Agriculture & Biology
fat substitutes Agriculture & Biology
dairy products Agriculture & Biology
packaging Agriculture & Biology
Dietary Guidelines Agriculture & Biology

Research Output 1995 2013

  • 459 Citations
  • 12 h-Index
  • 25 Article
  • 19 Conference contribution
  • 1 Chapter
12 Citations (Scopus)

Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary?

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 1 Oct 2013, In : International Small Business Journal.

Research output: Contribution to journalArticle

Open Access
Small business
Small firms
Loyalty cards
Business marketing
Marketing planning
14 Citations (Scopus)

Thinking outside the carton: attitudes towards milk packaging

Hollywood, L., Wells, L., Armstrong, G. & Farley, H., 2013, In : British Food Journal. 115, 6, p. 899-912

Research output: Contribution to journalArticle

Open Access
Product Packaging
packaging
Milk
milk
consumer attitudes
4 Citations (Scopus)

Marketing planning and digital customer loyalty in small business

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., Mar 2012, In : Marketing Intelligence and Planning. 30, 5, p. 515-534

Research output: Contribution to journalArticle

Open Access
Small business
Marketing planning
Customer loyalty
Marketing intelligence
Retailers

An Evaluation of the Teaching/Research Nexus at Ulster: A Cross-Faculty Study

Ponsonby-McCabe, S., Armstrong, G., Greenan, K. & Peel, D., 2011, Unknown Host Publication.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

36 Citations (Scopus)
Open Access