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Geoff Simmons

Professor

  • Phone+442895367514
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 530 Citations
  • 9 h-Index
20052013

Research output per year

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Research Output

  • 530 Citations
  • 9 h-Index
  • 16 Article
  • 11 Conference contribution
  • 1 Anthology
  • 1 Chapter
Open Access
  • 16 Citations (Scopus)

    Marketing planning and digital customer loyalty in small business

    Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., Mar 2012, In : Marketing Intelligence and Planning. 30, 5, p. 515-534

    Research output: Contribution to journalArticle

    Open Access
  • 4 Citations (Scopus)
    37 Citations (Scopus)

    Brand governance in social networking site communities

    Falls, D., Simmons, G., Dunn, A. & Palmer, M., 7 Apr 2011, Unknown Host Publication. Academy of Marketing, 250 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Innovation and pet food SMEs in the United Kingdom

    Thomas, B., Simmons, G., Packham, G. & Miller, C., 1 Jan 2011, In : Journal of Food Products Marketing. 17, 1, p. 46-64

    Research output: Contribution to journalArticle

    Open Access
    2 Citations (Scopus)