Photo of Fiona Mc Mahon
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 3 Citations
  • 1 h-Index
20092020

Research output per year

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Research Output

  • 3 Citations
  • 1 h-Index
  • 4 Chapter
  • 4 Conference contribution
  • 1 Entry for encyclopedia/dictionary
  • 1 Article
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Chapter
Chapter

Electronic customer relationship management and SME marketing practice: exploring potential synergies

McMahon, F. & O'Donnell, A., 2010, E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, p. 220-236

Research output: Chapter in Book/Report/Conference proceedingChapter

Exploring the potential of e-CRM in SME Marketing Practice

McMahon, F. & O'Donnell, A., 2011, E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. Ball State University, USA: IGI Global, p. 149-168

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

Strategic use of Twitter in Local Government: A Northern Ireland Study

Picão, T., McMahon, F., Purchase, V. & Mulvenna, M., Jul 2013, Proceedings of the Tenth International Conference on e-Business. Obaidat, SM., Sevillano, JL., Zhang, Z., Marca, D., van Sinderen, M., Sarigiannidis, P., Castoldi, P. & Torres-Padrosa, V. (eds.). Reykjavik: SciTePress, p. 249-255

Research output: Chapter in Book/Report/Conference proceedingChapter

The Use of Twitter by Local Government in Northern Ireland

Picão, T., McMahon, F., Purchase, V. & Mulvenna, M., 2014, e-Business and Telecommunications, Communications in Computer and Information Science. Heidelburg: Springer, Vol. 456. p. 93-106

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access