Photo of Fiona Mc Mahon
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom

  • 3 Citations
  • 1 h-Index
20092020

Research output per year

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Research Output

  • 3 Citations
  • 1 h-Index
  • 4 Chapter
  • 4 Conference contribution
  • 1 Entry for encyclopedia/dictionary
  • 1 Article
2020

Gender and Advertising

McCartan, A. & McMahon, F., 8 Jul 2020, The International Encyclopedia of Gender, Media and Communication. Wiley Online Library

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
2017

Quick Response Codes to Instantiate Interactive Medical Device Instructions For Display on a Smartphone

Patterson, M., Bond, R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., McGarry, J. & Cormican, H., 8 Jun 2017, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access

Towards an Agile User Experience Virtual Assistant and Management Platform

Patterson, M., Bond, R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., McGarry, J. & Cormican, H., 3 May 2017, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
14 Downloads (Pure)
2016

A Web-based Human Computer Interaction Audit Tool to Support Collaborative Cognitive Ergonomics Within Interaction Design

Patterson, M., Bond, R. R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., Cowan, K. & Cormican, H., 1 Jul 2016, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
1 Citation (Scopus)
63 Downloads (Pure)

The Design of a Computer Simulator to Emulate Pathology Laboratory Workflows

Patterson, M., Bond, R. R., Mulvenna, M., Reid, C., McMahon, F., McGowan, P., Cowan, K. & Cormican, H., 2 May 2016, (Accepted/In press) Unknown Host Publication. Association for Computing Machinery, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
1 Downloads (Pure)
2014

The Use of Twitter by Local Government in Northern Ireland

Picão, T., McMahon, F., Purchase, V. & Mulvenna, M., 2014, e-Business and Telecommunications, Communications in Computer and Information Science. Heidelburg: Springer, Vol. 456. p. 93-106

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2013

Strategic use of Twitter in Local Government: A Northern Ireland Study

Picão, T., McMahon, F., Purchase, V. & Mulvenna, M., Jul 2013, Proceedings of the Tenth International Conference on e-Business. Obaidat, SM., Sevillano, JL., Zhang, Z., Marca, D., van Sinderen, M., Sarigiannidis, P., Castoldi, P. & Torres-Padrosa, V. (eds.). Reykjavik: SciTePress, p. 249-255

Research output: Chapter in Book/Report/Conference proceedingChapter

2011

Exploring the potential of e-CRM in SME Marketing Practice

McMahon, F. & O'Donnell, A., 2011, E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. Ball State University, USA: IGI Global, p. 149-168

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2010

Electronic customer relationship management and SME marketing practice: exploring potential synergies

McMahon, F. & O'Donnell, A., 2010, E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. IGI Global, p. 220-236

Research output: Chapter in Book/Report/Conference proceedingChapter

2009
2 Citations (Scopus)